Nestle USA

September 28, 2006 09:02 ET

Butterfinger Seeks Online Superstars with its 'Make the Most of Any Moment' User-Generated Video Contest

LOS ANGELES--(Collegiate Presswire - September 28, 2006) - Calling all class clowns, videophiles, entertainment hopefuls, film students and YouTube fanatics! In an effort to satisfy creative minds in search of an opportunity to share their video-making skills, Butterfinger announces a national online video contest called "Make the Most of Any Moment." Launching tomorrow, people are invited to submit original video creations at YouTube.com's dedicated Butterfinger group page for a chance to win an "Ultimate Mobile Movie Studio" and possibly jump start their career as Hollywood's "next big thing." The goal is to portray how they use Butterfinger, and its ubiquitous "Finger" icon, to make the most of life's most mundane moments.

Whether sitting in the doctor's office, drooling in class or waiting in line at the DMV, aspiring videographers and novices are encouraged to use their own creative interpretation and irreverent talent to create original video shorts to capture and redefine the moments that bore us the most. Judges will be looking for the nation's wittiest video submissions, narrowing YouTube's contest submissions to a group of top ten finalists. The top ten film superstars will have their flicks posted on FollowtheFinger.com, at which point it's up to America to vote for its favorite. The grand prize winner will be awarded an "Ultimate Mobile Movie Studio," which includes a state-of-the-art camera and video editing equipment package.

Contestants are encouraged to keep the content light and humorous, and must incorporate Butterfinger, the candy bar itself and/or the "Finger" icon. Videos of a questionable nature will be disqualified and tossed in the round file. Good looks won't get you everywhere, but a creative portrayal of how Butterfinger "makes the most of any moment" could. Contestants may download digital Butterfinger imagery and contest rules and regulations at FollowtheFinger.com. The deadline for video submissions is November 1, 2006. Butterfinger's "Make the Most of Any Moment" grand prize winner will be announced on December 19, 2006.

Judging, by taste or texture?

Judging will be based on the following criteria:

-- Creative use of The Finger or a Butterfinger Product (25%)

-- Laugh Factor (35%)

-- Originality (35%)

-- Quality of Production (5%)

Ten of the best videos will be selected and featured on FollowtheFinger.com, YouTube.com and other social networking Web sites throughout the contest's duration. The contest's public voting period will occur from November 1 - December 10, 2006 at FollowtheFinger.com.

Everyone is a Winner!

Each entrant submitting an eligible entry will receive 2 Butterfinger® Singles Bars

Prizes: One (1) Grand Prize winner will receive a handheld video camera, one MacBookPro and Video editing software and a Butterfinger "schwag" gift bag. The Nine (9) First Prize winners will each receive a handheld digital/video recorder and a Butterfinger "schwag" gift bag. Contest is open to residents of the 50 US & DC, 18 or older. Contest ends 11/1/06. Visit FollowtheFinger.com for full rules. Void where prohibited.

About Nestle USA

Named one of "America's Most Admired Food Companies" in Fortune magazine for the ninth consecutive year, Nestle USA provides quality brands and products that bring flavor to life every day. From nutritious meals with STOUFFER'S® LEAN CUISINE® to baking traditions with NESTLE® TOLL HOUSE®, Nestle USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestle. Good Food, Good Life" is all about. Nestle USA, with 2005 sales of $8.1 billion (includes Nestle Nutrition), is part of Nestle S.A. in Vevey, Switzerland -- the world's largest food company -- with sales of $73 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

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