SOURCE: Buzz Off Insect Shield, LLC

October 31, 2007 12:00 ET

Buzz Off Insect Shield Launches Insect Shield® Brand to Highlight Introduction of 70 Washings Technology

SEATTLE, WA--(Marketwire - October 31, 2007) - Buzz Off Insect Shield announces the launch of their enhanced insect-repellent apparel technology under the new Insect Shield® brand. Recently, the firm communicated that the U.S. Environmental Protection Agency (EPA) granted them a sought-after amendment to their insect-repellent clothing registration. Insect Shield apparel is now EPA registered to provide effective insect protection through seventy washings, almost three times the initial claim of twenty-five washings achieved in July 2003. All apparel on the market for spring 2008 will be marketed under the newly launched Insect Shield® brand and offer the increased repellency durability of seventy washings.

Buzz Off Insect Shield is currently working with international development and relief organizations to promote the insect repellent technology as a tool for preventing insect-borne diseases. The Insect Shield brand name and improved technology support these efforts as well.

"The enhanced Insect Shield technology has the potential to greatly impact worldwide health by offering durable and effective solutions to people whose lives are impacted by insect-borne diseases," says Jason Griffin, Buzz Off Insect Shield Executive Vice President. "Our new brand name succinctly explains the protective aspect of our technology and the improved technology provides greater value for our partners and consumers."

About Insect Shield Technology:

In July 2003, Buzz Off Insect Shield, LLC introduced the first EPA-registered insect-repellent apparel. Insect Shield's patent-pending technology provides effective, invisible and odorless protection against mosquitoes, ticks, ants, flies, chiggers, and midges (no-see-ums) which lasts through seventy launderings. Insect Shield apparel categories include outdoor, golf, hunting, fishing, and equestrian in partnership with select brands such as ExOfficio, L.L. Bean, Orvis, Outdoor Research, Tilley Hats, Rocky Outdoor Gear, Imperial Headwear, Ariat, and Mad Dog Gear from Stearns. Insect Shield gear products categories include camping, patio, beach, pet, and horse products, in partnership with brands such as Horseware Ireland and Orvis. For more information visit www.insectshield.com.

Contact Information

  • Contact:
    Janine Robertson
    Insect Shield PR
    ph 206 354-9093
    Email Contact