SOURCE: Buzzwire, Inc.

October 31, 2007 10:00 ET

Buzzwire™ Names Motorola Veteran Rob Strong Vice President of Consumer Design

BOSTON, MA and DENVER, CO--(Marketwire - October 31, 2007) - Buzzwire, Inc., a mobile media company, today announced the addition of Rob Strong as Vice President of Consumer Design. A well-respected veteran in platform and product design, Strong's addition to Buzzwire's management team further enhances the company's focus on unique customization and innovative content services for the mobile consumer. Strong will be based out of Buzzwire's Denver office.

Strong, an accomplished interactive designer and product developer, joined Buzzwire from Motorola, where he served as director of user interface (UI). Throughout his tenure at Motorola, Strong held several senior positions, including senior manager of Asia user interface & interactive media where he was responsible for managing both Asian and North American interactive design teams and the core UI of Motorola. He also created deep design opportunities with internal and external design partners, which fostered innovation within the UI presentation layer and the physical handset. Prior to Motorola, Strong served as interactive design lead for Thomson Multimedia. In this role, he was responsible for creating the media experience as well as developing and implementing the information architecture for the electronic program guide, browser and interactive setup system.

"A rich consumer experience is crucial to reaching the mobile community, and Rob's technical and industry experience will help us continuously improve Buzzwire's design, user interface and overall functionality," said Andrew MacFarlane, CEO of Buzzwire. "Additionally, Rob's wealth of knowledge in trend analysis, design research and consumer insights for several global initiatives will help us strike the right mix for carriers and consumers. We are delighted to have him as a member of the team."

"The mobile media market is exploding and Buzzwire is developing the right design, platform and partnerships to gain significant momentum," said Strong. "I am honored to work with such a powerful group of wireless and consumer experts and look forward to leveraging my passion and background in design integration and development to provide an innovative and superior customer experience to Buzzwire's streaming mobile media fans."

Buzzwire lets mobile fans find and personalize content from an extensive audio and video library, including live Internet radio streams. They can also add feeds from virtually anywhere on the Internet, create playlists and share them with friends. Buzzwire's library includes over 5,000 media sources encompassing national content, as well as content from local communities so users can have information most important to them delivered in real time on the mobile phone.

About Buzzwire

Online streaming content has never been easily accessible on mobile phones, until now. With Buzzwire, people can select from one of the largest libraries of audio and video shorts -- and then have them seamlessly delivered to their mobile phones, in real time. It offers personalized content in the palm of the user's hand -- they simply create their own customized playlists, and experience them anywhere, anytime. Backed by Matrix Partners and Spark Capital, the founding team combines its deep Internet and mobile services expertise to give on-the-go people quick and easy access to the audio and video content that they choose. Buzzwire is jointly headquartered in Denver, Colorado and Boston, Massachusetts. Discover, create and share anytime. Experience anywhere. www.buzzwire.com.

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