Canadian Automobile Association (CAA)

Canadian Automobile Association (CAA)

June 04, 2007 10:32 ET

CAA Partnership With Universal Music Canada Drums Up Savings for Music Loving Members

OTTAWA, ONTARIO--(Marketwire - June 4, 2007) - The Canadian Automobile Association (CAA) and Universal Music Canada announced a "harmonious" partnership today that will provide CAA members with discounts on music CDs, DVDs and downloads at an exclusive on-line store at www.caa.ca/music.

Music loving members will be able to either mail order CDs or DVDs and save up to 25 per cent off the retail price or download tunes from the user-friendly store for as little as 89 cents per song or $8.99 for a complete album - a savings of 10 per cent off regularly priced downloads.

Universal Music Canada will be CAA's first music partner joining the Show Your Card & Save® Program. The partnership will allow members to "turn up the volume" on immediate, everyday savings with the convenience of 24/7 on-line access.

Universal Music is the largest music company in the world representing a large selection of artists from Canada and around the world, including Nelly Furtado, Bon Jovi, Gwen Stefani, 50 cent and Shania Twain to name a few.

To kick off the partnership, Universal Music Canada is offering all CAA members the exclusive opportunity to win the experience of a lifetime - front row tickets, airfare and two nights accommodation at the Best Western Calgary Centre Inn to see Bon Jovi live at the Calgary Stampede on July 11, 2007, the only Canadian show date! CAA members can enter online at caa.ca/music.

About the Canadian Automobile Association (CAA)

CAA is a federation of nine automobile clubs serving over 5 million members through 148 offices across Canada. CAA provides a wide range of member services and works to improve travelling and motoring conditions at home and around the word. Over 300 merchants across Canada, including, hotel chains attractions, restaurants and retail locations participate in the Show Your Card and Save Program by offering unique savings opportunities to CAA members.

For more information about CAA, please visit www.caa.ca .

About Universal Music Canada

Universal Music Canada, a unit of Universal Music Group, is Canada's leading music organization maintaining a current market share of 37.8% .

For more information about Universal Music Canada please visit www.umusic.ca

Contact Information

  • Canadian Automobile Association
    Lucy Imperiale
    Director, National Programs
    613-247-0117 ext. 2028
    613-247-0118 (FAX)
    limperiale@national.caa.ca
    or
    Universal Music Canada
    Lisa Sharkey
    Manager, Special Markets
    416-718-4139
    416-718-4223 (FAX)
    lisa.sharkey@umusic.com