Canadian Automobile Association (CAA)

Canadian Automobile Association (CAA)

January 17, 2008 09:03 ET

CAA Presents 2008 Pyramid Award for Innovation in Safety

Award presented to Lexus of Canada, a division of Toyota Canada

MONTREAL, QUEBEC--(Marketwire - Jan. 17, 2008) - Montreal Auto Show - The Canadian Automobile Association (CAA) and CAA-Quebec today presented Lexus of Canada with the CAA Pyramid Award™ for Safety Innovations during a special presentation held at the Montreal International Auto Show.

"CAA's Pyramid Award judges were extremely impressed with Lexus' innovation again this year. They see the Advanced Pre-Collision System (APCS) as a tremendous contribution towards increasing the safety of Canadians on the road by decreasing the number and severity of accidents that occur", said Tim Shearman, President of CAA. Mr. Shearman commented on Lexus' innovations following the presentation of the 2008 Pyramid Award for Safety during the opening ceremonies of the Montreal Auto Show.

"The Pyramid Awards were developed to recognize innovation in support of traffic safety and protecting Canadian motorists and travellers", said Mrs. Sophie Gagnon, Director, Public and Government Relations for CAA-Quebec. The APCS is innovative because it not only looks outside the vehicle to identify any potential threat, but it also looks inside the car to ensure that the driver is aware of any potential threat to their safety. "When automobile manufacturers develop or improve upon vehicle safety features, they deserve recognition for their achievements," stressed Mrs. Gagnon. "This year, we are pleased to recognize Lexus Canada for pushing the envelope of crash avoidance technology".

About APCS

The 2008 CAA Pyramid Award for Innovation in Safety is being awarded to Lexus of Canada for their Advanced Pre-Collision System. APCS uses a millimetre-wave radar system and stereo camera to detect and identify people, animals, and other potential obstacles in front of the vehicle, as well as a surveillance system to monitor driver attention.

About the CAA Pyramid Awards

Any company that sells or manufactures vehicles in Canada is eligible for the CAA Pyramid Awards for either a single initiative or a collection of initiatives that improve traffic safety or demonstrate a commitment to the environment. CAA solicits entries during the last three months of the previous year, at which time a panel of judges and experts in the automotive, traffic safety and environmental sectors, review each submission and select a winner whose initiative has shown a commitment to either traffic safety or the environment.

About the Canadian Automobile Association (CAA)

CAA is a federation of 9 automobile clubs serving 5.1 million members through 148 offices across Canada. CAA provides a wide range of member services and works to improve travelling and motoring conditions at home and around the world.

About CAA-Quebec

CAA-Quebec (, a not-for-profit organization founded in 1904, provides automotive, travel, residential and financial services, benefits and privileges to its 925,000 members.

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