Canadian Foundation For Aids Research (CANFAR)

Canadian Foundation For Aids Research (CANFAR)

November 30, 2009 14:35 ET

CANFAR to Paint Canada Red With Ribbons for World AIDS Day (December 1)

Hundreds of youth will hand out ribbons across the country; Red Ribbon Campaign largest to date and the first to include mobile red ribbons

TORONTO, ONTARIO--(Marketwire - Dec. 1, 2009) -

Editors Note: There are three photos and one video associated with this Press Release.

This World AIDS Day, the Canadian Foundation for AIDS Research (CANFAR) and hundreds of youth volunteers will hand out 125,000 red ribbons across Canada. Donations collected tomorrow will support leading-edge Canadian HIV/AIDS research.

"The number of Canadians living with HIV/AIDS is still growing. A quarter of these people are unaware that they are HIV-positive," said Kerry Whiteside, Executive Director of CANFAR. "World AIDS Day and the Red Ribbon Campaign encourage Canadians to be both informed and integral in finding an end to the AIDS pandemic."

In Canada, 50 to 60 per cent of grade nine students wrongly believe there is a cure for AIDS. As a part of CANFAR's national Red Ribbon Campaign, high school and university students across the country will hand ribbons out to their friends and classmates, while also educating them about HIV/AIDS. In the evening, the CN Tower will light up red, matching the ribbons in the city below.

MOBILE RED RIBBONS

For the first time ever, CANFAR will also distribute mobile red ribbons.

Mobile phone users can text RIBBON to 30333 to receive this year's mobile ribbon. A $5 donation to CANFAR will be added to the recipient's phone bill. CANFAR is among the first charities in Canada to make use of this cutting-edge technology.

YOUTH FOR A CURE

Volunteers from high schools across Toronto will be working under the "United Youth Initiative" banner in high-traffic areas throughout Toronto, including the Eaton Centre, Yorkdale Mall and Scarborough Town Centre. Meanwhile, high schools, colleges, and universities across the country have planned World AIDS Day activities and ribbon distributions of their own.

"We're very fortunate to have all these dedicated and energetic volunteers," said Jenna Kellner, CANFAR's National Programs Manager. "They are the key to spreading awareness among youth, which is so important to ending AIDS. Together, I'm confident that this generation has what it takes to help find a cure."

On the afternoon of December 1st, CANFAR will hold a press conference at Toronto City Hall to mark World AIDS Day. Speakers will highlight the tremendous work of Canadian HIV/AIDS researchers, the urgent need for more HIV/AIDS education, and a call for support towards a cure.

ABOUT CANFAR

2009 marks CANFAR's 22nd year of leading AIDS research in Canada. Founded in 1987, the Canadian Foundation for AIDS Research raises awareness to generate funds for research into all aspects of HIV and AIDS. The only organization in Canada that operates for the sole purpose of privately funding HIV/AIDS research, CANFAR finances AIDS researchers at educational, hospital and health facilities, research institutes, and established community service organizations across Canada. To date, CANFAR has provided approximately $16 million to HIV/AIDS research projects.

Visit www.CANFAR.com for more information.

NOTE: To view the 3 photos and 1 video associated with this release, please visit the following links

http://www.marketwire.com/library/20091130-canfar1800.jpg

http://www.marketwire.com/library/20091130-canfar2800.jpg

http://www.marketwire.com/library/20091130-canfar3800.jpg

www.youtube.com/watch?v=T3S8hJUyuc8

Contact Information