SOURCE: Carrefour

November 22, 2007 09:02 ET

CARREFOUR - Investor Documentary

Making the brand work harder

PARIS--(Marketwire - November 22, 2007) - Video interview available now on with Jose Luis Duran, CEO, on the development of Carrefour's single-brand strategy and its international roll-out plus Guy Yraeta, Head of French Hypermarkets, on how the re-thinking of the hypermarket concept and branding is driving growth in Carrefour's homemarket.

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