November 26, 2008 15:56 ET

CBS 3, The CW Philly 57 Launch 20th Annual 'Joy of Sharing'

Campaign Kicks Off at The King of Prussia Mall Saturday

PHILADELPHIA, PA--(Marketwire - November 26, 2008) - CBS 3 and CW Philly 57 personalities will kick-off the stations' 20th annual Joy of Sharing toy campaign benefiting the Salvation Army on Saturday, November 29th , 12 noon to 3 p.m. at The King of Prussia Mall, Lord & Taylor Court in the Plaza. Viewers are invited to join Anchors Pat Ciarrocchi and Ukee Washington, Meteorologist Doug Kammerer, Traffic Reporter Bob Kelly and The CW Philly 57 Crew and share in the festivities by bringing a new, unwrapped toy for a deserving child.

Eyewitness News Anchors Susan Barnett and Chris May, along with The CW Philly 57's Sean Murphy and Natasha Brown, will be requesting new, unwrapped toys for local children through public service announcements airing on the two stations throughout the holiday season. The Joy of Sharing campaign will allow the Salvation Army to provide toys for more than 50,000 children this year. The toy drive will continue through Tuesday, December 23.

Toys can be dropped off at the following locations:

--  CBS3 / The CW Philly 57 Studios at 1555 Hamilton Street in
    Philadelphia (Mondays through Fridays)
--  95.7 BEN-FM Studios at One Bala Plaza, Suite 424 in Bala Cynwyd, PA.
    (Mondays through Fridays)
--  Salvation Army locations at: 701 North Broad Street in Philadelphia,
    915 Haddon Avenue in Camden, New Jersey or 400 North Orange Street in
    Wilmington, Delaware.
--  Participating Lincoln Mercury Dealers
--  Participating Famous Dave's Locations
--  Storybook Land in Egg Harbor Township, New Jersey

For more information on Joy of Sharing and a complete list of events and drop-off locations, go to or or call 215-977-JOYS. CBS 3 and The CW Philly 57 acknowledge the support of their partners in this campaign: Your Local Lincoln Mercury Dealers, Famous Dave's, Storybook Land and 95.7 BEN-FM.

Contact Information

  • Contacts:

    Joanne Calabria

    Shelley Hoffman