SOURCE: KYW-TV

October 16, 2006 12:50 ET

CBS 3 to Be Exclusive Provider of Local Video for Yahoo! News

PHILADELPHIA, PA -- (MARKET WIRE) -- October 16, 2006 -- Beginning tomorrow, October 17th, CBS 3 (KYW-TV) will be the exclusive provider of news video in the Philadelphia market for Yahoo!'s news website, President and General Manager Michael Colleran has announced.

The partnership is a result of an exclusive video syndication agreement made public today between CBS Television Stations and Yahoo!, the very first video agreement between a network-owned television station group and an Internet news provider. Yahoo! users across the country will now have access to CBS's 16 owned stations' local news video including breaking news and exclusive video footage on Yahoo!'s Local News portal. As a result, local news video produced by CBS 3 can now be accessed on the Yahoo! News website, http://news.yahoo.com/, rounding out Yahoo!'s national and international coverage with in-depth local reports and video.

According to Colleran, "This is a great opportunity for 'Eyewitness News' to expand our brand on the Internet as well as increase traffic to our website." All of the station's video will be CBS 3-branded and will be given prime real estate throughout Yahoo!'s website, including above the fold placement and video links on the homepage of Yahoo! News, as well as on the Local News section of the site. Additionally, the video will be imbedded with links on the Yahoo! homepage and Local News sections directing users back to www.cbs3.com where they can view more comprehensive video and stories.

This is the second digital venture announced by the station in recent months. In August, CBS 3 began offering viewers news video directly to their cell phones and other wireless devices. That initiative was the result of a partnership between The CBS Television Stations Digital Media Group and CBC New Media Group's News Over Wireless and Weathernews Inc, two leading wireless application providers.

CBS 3 is part of CBS Television Stations, a division of CBS Corporation consisting of 39 stations, including 21 CBS, 11 The CW, three MyNetworkTV and four independent stations not affiliated with major networks.

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