April 27, 2010 10:53 ET

'CBS Always On' Digital Newsstand Network to Conduct First Street-Level Emergency Alert Test Wednesday, April 28th -- 10am - 2pm

PHILADELPHIA, PA--(Marketwire - April 27, 2010) -  CBS Always On, Philadelphia's Digital Newsstand Network, will conduct the City's first street-level emergency alert test tomorrow, Wednesday, April 28th beginning at 10 a.m. through 2 p.m. in cooperation with Philadelphia's Office of Emergency Management.

An emergency test tone and message will appear on the newsstands' news ticker and High Definition TV screens for 30 seconds at the top of each hour that day. The emergency test is being conducted in conjunction with a Homeland Security exercise called Liberty RadEx taking place in Philadelphia April 26th through 30th. The U.S. Environmental Protection Agency, the City of Philadelphia Emergency Management Office and the Pennsylvania Department of Environmental Protection are leading the exercise which will test the City's capability to clean up and recover from a terrorist attack such as a dirty bomb.

In the event of a city-wide emergency, center city residents and the workforce would be able to get up-to-the-minute details and information through the CBS Always On network. The system has already been used since its installation -- to alert people to move their cars from snow emergency routes during this past winter's record snow storm.

The network of 39 newsstands in Philadelphia was launched in November 2009 by the Newsstand Association of Philadelphia, Center City Direct and the seven CBS stations in the Philadelphia market -- CBS 3 (KYW-TV), The CW Philly 57 (WPSG-TV), KYW Newsradio 1060, 98.1 WOGL, 94 WYSP, SportsRadio 610 WIP and The Big Talker 1210AM WPHT. The system is expected to be expanded to additional locations throughout the year.

Center City Direct, a division of Alternative Media Holdings, LLC, is a Philadelphia-based marketing and technology company. Center City Direct uses its proprietary, web-enabled, closed-circuit TV technology to broadcast content to digital monitors installed in retailers, office buildings and on the street. Center City Direct customizes the content for each of its networks depending on the venue including broadcasting in multiple languages. 

The Newsstand Association of Philadelphia (NAP) is a group of business owners interested in building a strong relationship with the City of Philadelphia and its community neighbors. The Association represents 120 newsstands throughout Philadelphia

CBS 3 (KYW-TV) and The CW Philly 57 (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation. KYW Newsradio 1060, 98.1 WOGL, 94 WYSP, SportsRadio 610 WIP and The Big Talker 1210AM WPHT are owned and operated by CBS RADIO.

Contact Information

  • Contacts:
    Joanne Calabria
    CBS 3/CW Philly
    Email Contact

    Andy Burstein
    Center City Direct
    Email Contact

    Joan Przybylowicz
    Office of Emergency Management
    Email Contact