SOURCE: AquaCell Technologies, Inc.

August 03, 2006 13:55 ET

CBS Television Tests the Water With "SHARK"

#1 Television Network to Advertise New Prime Time Series "SHARK" on Aquacell Water Coolers at Law Offices

RANCHO CUCAMONGA, CA -- (MARKET WIRE) -- August 3, 2006 -- AquaCell (OTCBB: AQUA) announced today that CBS Television, which has historically captured water cooler buzz for its comedies by advertising on Aquacell water coolers installed in retail stores, is diving into uncharted waters by promoting its new prime time drama "SHARK" starring James Woods, on AquaCell's water coolers installed in law offices.

"We're thrilled CBS is expanding its Coolertising™ program beyond the retail stores by advertising on coolers installed in lawyer's offices," said Karen Laustsen, President of AquaCell Technologies. "Lawyer's offices are the perfect place for CBS Television to promote 'SHARK.'"

This latest Coolertising promotion encourages those that are thirsty for something different to "Try a Cooler Courtroom Drama." The program includes promotion on hundreds of water coolers installed in retail locations in the New York and Los Angeles areas, as well as law offices in the Mid-Atlantic region.

AquaCell's exclusive "Coolertising" advertising program provides unique "out-of-home" advertising. The Company installs its patented self-filling AquaCell Bottled Water Cooler System into various locations free of charge under a multi-year agreement and retains ownership of the "billboard" water cooler. Revenue is generated through the sale of the advertising space on the bottle band and cup holder of the permanently attached five-gallon bottle to companies that provide products and services pertinent to the demographics and location.

About AquaCell

AquaCell Technologies, Inc. is based in Rancho Cucamonga, CA. Its AquaCell Media, Inc. subsidiary installs its patented self-filling Aquacell 1000 Bottled Water Cooler Systems free of charge into various locations, including retail establishments. AquaCell Media retains ownership of the coolers, and revenue is generated through "Coolertising" -- the sale of targeted advertising on the band of the cooler's permanently attached five-gallon bottle, for the promotion of products and/or services pertinent to the demographics and location, similar to the concept of billboard advertising.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

Certain statements in this press release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performances or achievements expressed or implied by such forward-looking statements. Forward-looking statements include, but are not limited to, statements about: our ability to continue relationships with customers; our ability to offer our products at competitive prices; and our ability to use the most current technology for our products.

About CBS

CBS Television is comprised of the CBS Television Network -- with over 200 owned and affiliated stations reaching virtually every television home in the United States; the Network's programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.

Contact Information

  • Contact:
    Karen Laustsen
    (909) 987-0456