SOURCE: Alterian

October 02, 2007 11:49 ET

CDS Picks the Alterian Marketing Services Platform to Enhance Their Analytical Offerings

Global Leader in Customer Relationship Management Expects to Significantly Enhance Their Solutions by Partnering With Alterian

CHICAGO, IL--(Marketwire - October 2, 2007) - Alterian (LSE: ALN), the leading global enterprise marketing platform provider, has announced a new partnership with international customer relationship management provider CDS. The enterprise marketing platform will allow CDS US and CDS Canada to turn their customer data requests around significantly faster, enhancing their customer relationships and maintaining their competitive advantage.

"Our clients are very excited about our move to the Alterian platform," commented Eileen White, Director of Marketing, CDS. "They're familiar with Alterian's reputation for superior technology, as well as their focus on integrated, customer-centric marketing. They see this as a way to get closer to their consumers, with more highly targeted lists and greater consumer insights."

The CDS List Rental Fulfillment group will be implementing the Selection Planner and Analytical Reporting components of the Alterian Marketing Services Platform. Alterian Selection Planner allows the use of complex selection criteria to manage and generate large numbers of selections -- using actual counts instead of estimates. Analytical Reporting merges the benefits of static business reporting with the interactive nature of analysis into one application. Analysts are able to capture insightful analysis reported throughout the business with an easy-to-use interface for today's business user.

"At CDS, our objective is to be able to fulfill every client request in less than one hour," explained Mike Dubberke, Director of Enterprise Data Solutions, CDS. "Right now, we're processing 98% of our list rental requests within 24 hours. The Alterian tool is so fast, easy to use and so intuitive, that we can provide list selection counts while on the phone with our clients -- giving them responses on the spot as we discuss potential opportunities." In addition to saving time for their customers, CDS estimates that the use of Alterian products will help cut their internal time and operating costs in half.

"Through the use of the Alterian Marketing Services Platform, CDS is gaining an important competitive advantage," said David Eldridge, Chief Executive Officer, Alterian. "Their customers will get a response faster than they can anywhere else. The time savings and customer satisfaction will mean they have no reason to shop around."

About Alterian

Alterian (LSE: ALN) helps marketers improve results through its enterprise marketing software platform and global partner community of leading marketing service providers, agencies and systems integrators.

Alterian takes marketers on a journey to become analytically led and to integrate their marketing processes, creating value for both the customer and the company. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain insight into their data, and use this to execute an integrated marketing strategy across online and offline channels.

Software alone does not enable better marketing. Alterian has cultivated a global community of over 70 marketing service providers, agencies and systems integrators such as Accenture, Acxiom, Allant Group, Carlson Marketing, Experian, Epsilon, InfoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide, who deliver Alterian software alongside their own value-added services. These solutions empower market leaders like Princess Cruises, General Motors, Zurich, HSBC, Limited Too, Dell, Amnesty International and Vodafone, to drive competitive advantage through improved marketing performance and customer satisfaction.

Alterian was founded in 1997 and trades on the London Stock Exchange (ALN). With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide.

For more information visit

About CDS

CDS is a technology-driven company that provides customer relationship management solutions to the world's leading publishers, direct marketing firms, financial institutions and corporate billers who continue to build their businesses using our wide range of direct-to-consumer and business-to-business solutions.

CDS has a strong offering with an ongoing commitment to the digital future, extensive audience development experience and a full line of services. We adapt and react to changing markets through a host of customer relationship management solutions.

CDS is headquartered in Des Moines, Iowa, with facilities in Arizona, New York, Pennsylvania, Australia, Canada and the United Kingdom. Learn more at

Contact Information

  • For more information please contact:
    Nick Klein
    The Red Group, Inc.
    Tel: 630-221-9900 x112
    Mobile: 630-207-3000
    Email: Email Contact