SOURCE: Consumer Goods Technology

February 08, 2010 13:13 ET

CGT Reveals 2010 Readers' Choice Survey Results

165 Consumer Goods Executives Identify Their Most Valued and Used Solution and Service Providers Across 10 Categories

RANDOLPH, NJ--(Marketwire - February 8, 2010) - Consumer Goods Technology (CGT) (www.consumergoods.com), a B2B publication serving more than 58,000 decision-makers in the consumer goods industry, has announced the results of the 2010 Readers' Choice Survey (www.consumergoods.com/ReadersChoice10). In the midst of cautionary economic times, this benchmark survey is the premier resource for consumer goods executives that are evaluating future business and technology investments.

Published in January 2010, the survey draws on feedback from 165 consumer goods executives to rank service and solution providers in the following 10 categories:

-- Supply Chain Execution
-- Supply Chain Planning
-- Customer Relationship Management
-- Trade Promotion Management
-- Enterprise Resource Planning
-- New Product Development and Introduction
-- Business Intelligence
-- Demand Data Analytics
-- Consulting
-- Outsourcing

Industry analysts from AMR Research, Gartner, IDC and more complement the findings with a detailed analysis of each category, comparing this year's list to 2009 results and highlighting emerging trends.

CGT also recognizes companies in each category that received special accolades from readers in the following areas:

-- Customer Experience: This recognition identifies the one company that 
   received the highest average customer experience rating from users in
   its respective category.
-- SMB Market: This recognition identifies the most used and valued
   solution or service provider in a category among the participating
   consumer goods firms with revenue equal to or less than $1 billion.
   The methodology for this list follows the same methodology of the larger
   lists.

Plus, an "Editors' Pick" section recognizes companies that did not fall within the lines of the larger categories, but offer additional and/or unique support to supply chain, sales and marketing and innovation strategies.

Visit www.consumergoods.com/ReadersChoice10 and find out where how your solution and service providers stack up against the competition.

About Consumer Goods Technology

CGT (Consumer Goods Technology), which is owned by Edgell Communications, Inc., is the leading resource for consumer goods executives looking to improve business performance. Delivering content in print, online, and face-to-face, CGT reaches an audience of more than 54,000 consumer goods executives ranging from managers and directors to the VPs and CIOs. CGT also covers all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics and Footwear. For more information on CGT, visit http://www.consumergoods.com.

Contact Information

  • Contact:
    Alliston Ackerman
    Consumer Goods Technology
    Email Contact