SOURCE: CLEAN & CLEAR

April 02, 2008 08:00 ET

CLEAN & CLEAR® Introduces SOFT, a Moisturizing Line of Healthy Skincare Products Designed to Soften, Purify and Protect Young Skin

SKILLMAN, NJ--(Marketwire - April 2, 2008) - Consumer studies have shown that 84% of females aged 18 - 24 began using a facial moisturizer before they turned 18, which is a telling sign that young women today are very concerned with their skincare regimen. There is an abundance of facial skincare products for young consumers on the market today, but most address acne and problem skin, rather than offering a healthy daily regimen for normal skin. For those young consumers who do not suffer from acne, the skincare aisle at the drugstore can be daunting... until now. CLEAN & CLEAR®, the number one skincare brand for young women, introduces SOFT, a moisturizing line of skincare products developed specifically to soften, purify and protect young skin.

History has shown that young females typically over-dry their skin by cleansing harshly and then moisturizing with heavy ingredients that are not designed specifically for their skin. "My younger patients typically over-dry their skin by cleansing aggressively with products that strip away essential moisture and oils that act as natural lubricants leading to dry, lackluster skin," says Adolescent Dermatologist Dr. Nanette Silverberg of St. Luke's-Roosevelt Hospital Center in New York City.

CLEAN & CLEAR® SOFT was developed for these young consumers by offering a sophisticated daily skincare regimen containing ingredients formulated for young skin that work to soften skin by replenishing lost moisture. The line's product offerings include the CLEAN & CLEAR® SOFT Night Cream, the first overnight cream from the brand, which is formulated with Glycolic Acid, that works to clarify skin through the night, promoting a radiant complexion to wake up to in the morning. The SOFT line also introduces the brand's first treatment, the CLEAN & CLEAR® SOFT Steam In-Shower Facial, a hydrating one-minute treatment that is applied to skin in the shower and works to cleanse pores deep while infusing moisture into the skin. Additionally, the CLEAN & CLEAR® SOFT Purifying Cleanser is a conditioning, foaming face scrub that cleanses and exfoliates while infusing moisture into skin to combat dryness.

The CLEAN & CLEAR® SOFT line also includes a moisturizer to protect against the elements. Then CLEAN & CLEAR® SOFT Daily Moisturizer with SPF 15 shields skin from the sun's harmful rays by providing the latest in sunscreen technology from Johnson & Johnson that is specifically engineered to provide photostable UVA and UVB protection for young skin. "It's important for young women to stop visiting the tanning beds and start taking preventative measures against aging now by using a protective daily moisturizer," says Dr. Nanette Silverberg.

CLEAN & CLEAR® SOFT products are now available at local drugstores and mass retailers nationwide. The suggested manufacturer retail price is $7.99.

About CLEAN & CLEAR®

CLEAN & CLEAR®, one of the brands of the Johnson & Johnson Consumer Products Company, has a strong and successful heritage in answering the skincare needs of young women. The line includes more than forty products to help maintain clean, noticeably clear, beautiful skin, and complement the lifestyles of young women. CLEAN & CLEAR® is committed to understanding its consumers and delivering solutions to meet their needs with the most innovative skincare technology. A global skincare brand, CLEAN & CLEAR® is currently available in 41 countries such as Australia, Brazil, China and Poland. For more information about the CLEAN & CLEAR® brand and its product offerings visit www.cleanandclear.com

1. CLEAN & CLEAR® Source: 2006 Facial Skin Care A&U

© JOHNSON & JOHNSON Consumer Companies, Inc.

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