Afexa Life Sciences Inc.

Afexa Life Sciences Inc.

September 21, 2009 08:00 ET

COLD-FX®, Don Cherry and Government Leaders to Salute Canada's Paralympic Athletes in Winnipeg

WINNIPEG, MANITOBA--(Marketwire - Sept. 21, 2009) -

ATTENTION: Sports Editors

COLD-FX®, the Official Cold and Flu Remedy of 2010 Olympic and Paralympic Games, today announced plans to honour Canada's Paralympic Athletes beginning this week in Winnipeg involving Don Cherry, Manitoba Premier Gary Doer, Winnipeg Mayor Sam Katz, the World's top Paralympic hockey gold medalist Paul Rosen and the founding president of the International Paralympic Committee, Dr. Bob Steadward.

Premier Doer, the newly appointed Canadian Ambassador to Washington, will kick-off two days of celebrations on September 24 by issuing a proclamation in a ceremony in the rotunda of the Manitoba Legislature involving Cherry, Rosen, Dr. Steadward, Manitoba's Minister of Healthy Living Kerri Irvin-Ross and COLD-FX co-discoverer Dr. Jacqueline Shan. The proclamation will recognize the sacrifices, achievements and contributions of Canada's elite athletes as they prepare for the 2010 Paralympic Games in Vancouver.

The day will begin at Winnipeg City Hall where Cherry, Rosen, Dr. Steadward and Dr. Shan will participate in a civic recognition ceremony hosted by Mayor Katz.

That evening, Manitoba hockey fans will be able to join in recognizing Paralympic athletes at an NHL pre-season game between the Edmonton Oilers and the Tampa Bay Lightning at the MTS Centre in Winnipeg. Premier Doer, Cherry, Rosen and Dr. Steadward will participate in the ceremonial face-off joined by Oilers' Captain Ethan Moreau and Lightning Captain Vinny Lecavalier.

Prior to the game, Cherry and Rosen will participate in a photo/autograph session for 30 winners of various competitions including local media contests.

On Friday, September 25, Paul Rosen, sporting the gold medal in sledge hockey he won at the 2006 Paralympics in Torino, will speak to students at two different schools. In the morning, he will appear at General Wolfe School to address over four hundred junior high students. After lunch he will be the guest at St Charles Catholic School. At both schools, Paul will recount his remarkable road to the Paralympic Games.

At the age of 15, he broke his leg in 14 places while playing hockey. He underwent 23 surgeries. Later in life, due to infection, his right leg had to be amputated. At one point he was not expected to live. Now, at the age of 49, Paul takes his place as one of the oldest competitors at the Games and undoubtedly, one of the most courageous.

COLD-FX co-discoverer, Dr. Shan says, "Our Company has had a long relationship with Olympic athletes and more recently, with Paralympic athletes. Paul Rosen is one of six Olympic and Paralympic athletes we're sponsoring including Winnipegger Clara Hughes. Earlier this year COLD-FX was chosen as the Official Cold and Flu Remedy of the 2010 Olympic and Paralympic Winter Games. To help our athletes stay healthy, we are pleased to provide all of them with supplies of COLD-FX while training before the Games and of course during the competitions."

ABOUT COLD-FX

COLD-FX® is the # 1 physician recommended natural cold remedy in Canada and for the past four years the # 1 pharmacist recommended natural cold remedy. It has been approved by Health Canada to help reduce the frequency, severity, duration of cold and flu symptoms by boosting the immune system. It has undergone over 10 clinical trials at both American and Canadian universities including a four city, three university trial which showed that COLD-FX significantly improves the flu shot's effectiveness and provides greater protection against colds and flu.

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