ONESTOP Media Group

ONESTOP Media Group

April 29, 2010 14:51 ET

CONTACT transforms the TTC commuter experience

Art for Commuters and Onestop Media Group transform the commuter experience with a public art installation for CONTACT

Attention: Arts/Entertainment Editor, City Editor TORONTO, ONTARIO, PRESS RELEASE--(Marketwire - April 29, 2010) - For the month of May, over a million commuters traveling the Toronto Transit system will be entertained by a unique art exhibition entitled "What's The Hype?" on Onestop's network of digital screens on subway platforms. It is an official public installation for the CONTACT photography festival, and the only venue to feature a digital art exhibit.

What's The Hype? co-producer, Sharon Switzer says, "This year, photographers that we are showcasing range from emerging artists to some of the best in the country, with work that is at times provocative, beautiful and funny. I am proud to be able to offer this exhibition to the commuting public."

Featuring nine Toronto-based photographers (Cecilia Berkovic, Chris Ironside, Toni Hafkenscheid, Suzy Lake, Lori Newdick, Holly Norris, Nancy Paiva, Geoffrey Pugen, Christos Tsirbas), What's The Hype? presents 30-second digital slideshows that explores the tenuous relationship that exists between our everyday lives and the mirror of 'reality' that we see in mainstream media. Focusing on the relationship between fame, fantasy and reality, What's The Hype? portrays connections between advertising, art and photography.

Darcy Killen, Executive Director, Scotiabank CONTACT Photography Festival: "Scotiabank CONTACT Photography Festival is very pleased to once again partner with Onestop for our 2010 Public Installation Program. The installation on the Onestop network of LCD screens, provides an ideal opportunity to engage an enormous audience with thought provoking photographic imagery."

What's The Hype? is supported by the Ontario Arts Council and is by way of audience, Contacting Toronto's largest venue and only digital experience partner. For more information on What's the Hype? and artist profile's, please visit:
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About Art for Commuters
Art for Commuters (A4C) is a non-profit arts collective that initiates unique, thought-provoking projects in the public realm. As Onestop Media Group’s community arts programming partner, they bring urban art festivals and competitions to over 1 million people daily on the Onestop network of screens throughout the TTC subway system. Projects include: Contacting Toronto, Earth Day ‘Every Day Heros’ Film Competition, The Toronto Urban Film Festival, and DRIFT (part of Nuit Blanche). Art for Commuters was founded in 2007 by Sharon Switzer. For more information visit:

About Onestop Media Group
Onestop Media Group (Onestop) is a world leader in the development, operation and innovation of Digital Out-of-Home (DOOH) Media. Onestop owns and operates Canada’s largest portfolio of DOOH properties, collectively reaching a Canadian audience of over 2,000,000 viewers daily. Onestop is constantly expanding its DOOH portfolio through qualified new partnerships, joint ventures, and strategic acquisitions. For more information on Onestop’s National portfolio of DOOH Networks visit:

About CONTACT CONTACT is an annual month long festival of photography with over 1000 local, national and international artists at more than 200 venues across the Greater Toronto Area in May. Founded as a not-for-profit organization 14 years ago, CONTACT is devoted to celebrating, and fostering an appreciation of the art and profession of photography. As the largest photography event in the world, and a premiere cultural event in Toronto, CONTACT stimulates excitement and discussion among a diverse audience that has grown to over 1.5 million and is focused on cultivating even greater interest and participation this year. For more information, visit: IN: ENTERTAINMENT

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