Tree Canada

Tree Canada
B.C. Fire ReLeaf

B.C. Fire ReLeaf

September 21, 2009 17:17 ET

CORRECTION/B.C. Fire ReLeaf Kick Off-Tree Canada Launches Program to Green Areas Destroyed by Wildfires

WEST KELOWNA, BRITISH COLUMBIA--(Marketwire - Sept. 21, 2009) - This document corrects and replaces the release sent earlier today at 4:46 PM EDT. The previous document was incomplete. Complete corrected version follows.

Urban and rural forests are getting the help they need with the launch of the B.C. Fire ReLeaf program, marked by a ceremonial tree planting in West Kelowna today.

B.C. Fire ReLeaf, a Tree Canada program, will help replace urban and rural forests throughout the province that were destroyed during the wildfires over the summer. Communities such as West Kelowna, Lillooet, Sorrento, Clinton and Kamloops were among many locations hit hard by the fires which have destroyed a total area of 210,612 hectares so far this year. Almost 3,000 fires have been discovered by the BC Forest Service in the province since April 2009.

Michael Rosen, Tree Canada President, and local dignitaries including West Kelowna Mayor Doug Findlater and representatives from FedEx Express Canada, TELUS, BC Landscape & Nursery Association and TREE Brewing attended the ceremonial event.

Tree Canada will be distributing coupons to B.C. homeowners who lost trees to the fires so they can purchase new ones at reduced prices for their properties. Municipalities will also be able to apply for funds to help replant their parks and forests. Affected homeowners and municipalities can apply for assistance at

"We are happy to help the landscape and residents of B.C., "said Michael Rosen, Tree Canada President. "Through B.C. Fire ReLeaf we will be able to help trees and forests regenerate and lessen the shock of deforestation - we understand how important urban and rural forests are to the quality of life for the people of B.C."

"West Kelowna is very pleased to hear of Tree Canada's intentions to help property owners and local governments reclaim losses suffered during the 2009 forest fire season," said Mayor Doug Findlater. "We have had great support from Tree Canada in the past and truly appreciate this important assistance."

Kelowna's TREE Brewing is also providing a donation to Tree Canada for every bottle of its "Black Tree" beer.

"As a locally-owned and active member of the Okanagan community, TREE Brewing is committed to helping to replace trees in local parks and forests," said Tod Melnyk, TREE Brewing President. "We have created Black Tree specifically to support this initiative, and hope to be able to recruit other members of the community to join us in redeveloping this beautiful region."

This is unfortunately the second time that Tree Canada has had to lend a hand to rebuild B.C.'s forests due to fires; the B.C. Fire ReLeaf program was first launched in 2003 when wildfires destroyed many trees and forests that year.

Donations to B.C. Fire ReLeaf can be made directly on Tree Canada's website (, by telephone (613-567-5545 or toll free 1-877-666-1444) or by sending a cheque or money order to: Tree Canada, 222-402 Somerset St. West, Ottawa, ON K2P 2G3. Help us regreen B.C.'s forests.

About Tree Canada

Tree Canada is a not-for-profit charitable organization established to encourage Canadians to plant and care for trees in urban and rural environments. A winner of the Canadian Environmental Award (2007), Tree Canada engages Canadian companies, government agencies and individuals to support the planting of trees, the greening of schoolyards, and other efforts to sensitize Canadians to the benefits of planting and maintaining trees. To date, more than 76 million trees have been planted, more than 450 schoolyards have been greened, and Tree Canada has organized 8 national urban forest conferences. More information about Tree Canada is available at

Contact Information