General Motors of Canada Limited

General Motors of Canada Limited

May 03, 2010 15:23 ET

CORRECTION FROM SOURCE: GM Canada Core Brand Retail Sales Up 15.7 Percent

(April 2010 and April 2009 both had 25 selling days)

OSHAWA, ONTARIO--(Marketwire - May 3, 2010) - A correction from source is being issued with respect to the release sent out today at 2:13 PM EDT. The corrected version follows.

General Motors of Canada today posted strong retail sales performance for its four core brands – Chevrolet, Buick, GMC and Cadillac – which increased 15.7 percent for the month, and are up over 25 percent for the year.

"Our April sales results show continued progress towards our growth plan, as this is the fifth consecutive month we've increased retail sales of our core brands," said Marc Comeau, GM of Canada's vice-president of sales, service and marketing.

April also reflected impressive gains for the Canadian-built Chevrolet Equinox and GMC Terrain compact crossovers, with retail sales up a combined 85 percent. Delivering an outstanding combination of safety and segment-leading highway fuel efficiency, this is the fifth month in a row of year-over-year sales increases for these hot-selling vehicles. GM's award-winning family of fuel- efficient mid-size cross-overs – the Chevrolet Traverse, GMC Acadia, and Buick Enclave – also continues to build momentum in the marketplace, up over 60 percent. And the Chevrolet Malibu, awarded a Consumer's Digest Best Buy, continues to be a great success story in the mid-size car segment with sales up almost 74 percent in April.

Entering Canada's key selling season, GM is launching 0 percent financing up to 60 months in addition to aggressive cash rebates (up to five thousand dollars) on several vehicle lines. May also marks the beginning of the Chevrolet Silverado and GMC Sierra no charge accessory offer (up to fifteen hundred dollars), which also includes outstanding cash and finance deals. With a leading range of award-winning, high quality, fuel-efficient vehicles, together with these competitive bonus offers, now is a great time to visit a Chevrolet, Buick, GMC or Cadillac showroom.

April 2010 Retail Sales Highlights

  • Chevrolet car sales were up 31 percent:
    • Sales of the Chevrolet Cobalt, which offers best-in-class highway fuel consumption, were up 21.4 percent.
    • The Oshawa-built Chevrolet Camaro posted another record-breaking sales month, outselling Mustang for seven consecutive months (September 2009 through March 2010).
      • Ward's AutoWorld has recognized the Chevrolet Camaro as the winner of the Interior of the Year within the sports car category,
  • The Chevrolet Equinox continues to post year-over-year growth, with sales up 123 percent.
    • Ward's AutoWorld has just named Equinox its top Interior of the Year for trucks under $39,999.
  • Sales of the Chevrolet Silverado & GMC Sierra - the segment's most fuel-efficient large pickups, were up almost 22 percent.
  • The all-new Buick LaCrosse luxury sedan posted its best sales month to date with sales up 54 percent. The LaCrosse was recently named Motoring 2010's Best Family Car Over $30,000.
  • The Cadillac SRX, winner of Motoring 2010's Best SUV/CUV over $60,000 continues to be a huge success story for Cadillac, up 533 percent for the month.

Total GM fleet and retail sales, including sales of core brand vehicles and wind down brands, were down 21.1 percent for the month of April.


    RETAIL TOTAL (Incl. Fleet)
    2010 2009 % Chg 2010 2009 % Chg
CAR *CORE BRANDS 5370 4029 33.3% 6862 6084 12.8%
ALL BRANDS 6145 7857 -21.8% 7645 10283 -25.7%
TRUCK *CORE BRANDS 11323 10400 8.9% 15808 14980 5.5%
ALL BRANDS 11367 14730 -22.8% 15854 19517 -18.8%
COMBINED *CORE BRANDS 16693 14429 15.7% 22670 21064 7.6%
ALL BRANDS 17512 22587 -22.5% 23499 29800 -21.1%
    RETAIL TOTAL (Incl. Fleet)
    2010 2009 % Chg 2010 2009 % Chg
CAR *CORE BRANDS 15246 11205 36.1% 19962 15585 28.1%
ALL BRANDS 18684 22557 -17.2% 23450 28757 -18.5%
TRUCK *CORE BRANDS 35094 29002 21.0% 48075 41104 17.0%
ALL BRANDS 35268 39170 -10.0% 48260 51875 -7.0%
COMBINED *CORE BRANDS 50340 40207 25.2% 68037 56689 20.0%
ALL BRANDS 53952 61727 -12.6% 71710 80572 -11.0%
* CORE BRANDS represents sales from Chevrolet, Buick, GMC and Cadillac

General Motors of Canada (GMCL) is headquartered in Oshawa, Ontario and employs 9,000 people nationwide. GM of Canada manufactures vehicles and powertrains, and markets the full range of Chevrolet, Buick, GMC and Cadillac vehicles and related services through the largest automotive dealer network in the country.

Contact Information

  • GM Canada
    Jennifer Wright