Jaguar Canada

Jaguar Canada

April 22, 2010 16:25 ET

CORRECTION FROM SOURCE: Jaguar Canada Launches New Best-In-Class 'Jaguar Platinum Coverage' Customer Care Program on 2011 Model Year

- New ownership benefit debuts in conjunction with launch of the all-new 2011 Jaguar XJ luxury sedan

- Jaguar builds on its customer service leadership

- Jaguar Platinum Coverage offers longer protection and lower ownership costs

BRAMALEA, ONTARIO--(Marketwire - April 22, 2010) - A correction from source is issued with respect to the Jaguar Canada release that was issued April 22, 2010 at 09:00 ET. The pricing of the 2011 Jaguar XF was incorrectly stated as starting at $61,800 instead of $62,800. The complete and corrected release follows.

Coinciding with the launch of its new flagship model, the 2011 Jaguar XJ, and thus the completion of its modern lineup renewal, Jaguar Canada today announced they will provide their customers best-in-class "Jaguar Platinum Coverage" customer care, standard for all 2011 Jaguar models sold in Canada and the United States. Jaguar Platinum Coverage will give Jaguar owners increased vehicle warranty coverage and the best maintenance plan in the business.

The new Jaguar Platinum Coverage features a five year/80,000 kilometre new vehicle warranty and complimentary scheduled maintenance for the duration of the warranty period, including no-cost replacement of select wear and tear components, and 24/7 roadside assistance. This no-cost coverage includes items such as oil changes, filters, brake pads, brake discs, brake fluids and wiper blade inserts.

2011 marks the complete revitalization of Jaguar's lineup, now featuring three modern, beautiful fast cars: XF Sports Sedan, XK Coupe and Convertible, and the XJ Luxury Sedan. In recent years, Jaguar has led numerous industry studies for providing leading ownership experiences with their vehicles and from dealerships.

"The Jaguar Platinum Coverage offers exceptional customer care and dealership service that is representative an exceptional brand," said Jaguar Canada President, Gary Moyer. "Jaguar's modern line-up of beautiful fast cars is now coupled with the best-in-class warranty and maintenance package in the luxury segment and we believe this will result in long-term loyalty from our customers. We are Jaguar and we are committed to providing the extraordinary level of customer satisfaction our customers expect and deserve."

The 2011 Jaguar lineup:

2011 Jaguar XF, starting at $62,800

2011 Jaguar XK Coupe and Convertible, starting at $96,500

2011 Jaguar XJ, starting at $88,000

For further media information on Jaguar Canada, please visit or

Jaguar Platinum Coverage includes all factory recommended scheduled maintenance for five years or 80,000 kilometres, whichever occurs first. Wear and tear items are limited to brake pads, brake discs, brake fluid changes and wiper blade inserts based on factory specified wear limits. All work must be performed by an authorized Jaguar dealer. For complete details on Jaguar Platinum Coverage, including warranty and maintenance coverage and exclusions, please visit your local Jaguar dealer or


From its beginning as a manufacturer of motorcycle sidecars in 1922, Jaguar Cars has grown to become one of the world's premier manufacturers of luxury sedans and sports cars and with that, one of the most recognized commercial brands. The company's vision is simple: To produce beautiful fast cars that are desired the world over. The company operates two manufacturing plants in the United Kingdom and is fully engaged in environmental programs, community work and brand awareness exercises such as motorsports.

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