PepsiCo Canada

PepsiCo Canada


April 27, 2010 08:43 ET

CORRECTION FROM SOURCE: The PMHA Mad Dogs Jr. Tyke Bring Home the Cup™ to Peterborough, Ontario!

Canadian consumer voting brings the Mad Dogs to victory!

TORONTO, ONTARIO--(Marketwire - April 27, 2010) - This document corrects and replaces the release sent yesterday at 4:05 PM EDT.

At the end of May, a group of young hockey fans will welcome two of the sport's greatest legends to Peterborough, Ontario – the Stanley Cup® and Mark Messier. The PMHA Mad Dogs Jr. Tyke, a team of 4 and 5 year olds, are the winners of the 2010 Team Up and Bring Home The Cup contest sponsored by Pepsi®, Lay's® and Gatorade®, in partnership with the NHL® and TSN. The Mad Dogs competed against over 200 amateur hockey teams from across Canada for the most votes and rallied the support of their community to take home the grand prize.

"We are so thrilled to host the Stanley Cup in Peterborough, a city with an incredible hockey heritage," says Paul Johnston, coach of the Mad Dogs, and author of the team's winning entry. "The community really came together to make this happen - we had incredible support from our local TV station, radio stations, newspapers, and members of the community who voted for us day and night!"

Johnston says he is extremely proud of his team's transformation this year, as most of his players could barely skate at the start of the season. While the team didn't win many games this season, all players can now skate and handle the puck, and showed "dogged" determination and hustle at each game. The team's efforts culminated with a 6-5 nail-biter win in the recent Peterborough Tyke Showdown Tournament.

"Bringing the Stanley Cup to Peterborough is truly an honour for me," says Mark Messier, former Stanley Cup champion. "The community support for this team was outstanding, and I'm excited to meet these fine young players. I've been involved with the Bring Home the Cup program for four years, and every year, the teams and communities continue to impress me with their passion for hockey."

Johnston's entry highlighted Peterborough's amazing hockey history, with multiple NHL® stars originating from the town, and several others beginning their professional careers in Peterborough.

"It's great to see communities across Canada uniting to support their hockey teams. The passion and love for hockey in this country is truly amazing!" says Dale Hooper, Vice President of Marketing, PepsiCo Beverages Canada.

"Team Up and Bring Home The Cup rewards deserving Canadian hockey teams and we're so proud to be able to bring the Cup to Peterborough in a few weeks," added Tony Matta, Vice President of Marketing, Frito Lay Canada. 

"Team Up and Bring Home The Cup is a fantastic promotion that brings together hockey fans and the League's partners in celebration of the game and the honorable pursuit of the most prized trophy in all of sports," says Brian Jennings, Executive Vice President of Marketing, NHL. "Congratulations go to all of those who participated, and of course, to the Mad Dogs for earning this well deserved experience of a lifetime." 

The celebration with the PMHA Mad Dogs Jr. Tyke, Mark Messier and the Stanley Cup®, will be held at the end of May in Peterborough, Ontario. The Mad Dogs' Team Up and Bring Home The Cup celebratory party will also be featured on TSN in June.

About PepsiCo Canada and Team up and Bring Home The Cup 

The Team Up and Bring Home the Cup program is sponsored by the Pepsi®, Lay's® and Gatorade® brands and supported by TSN, RDS and the National Hockey League (NHL). The Pepsi®, Lay's® and Gatorade® brands each have a long history of supporting hockey and PepsiCo is an official sponsor of the NHL and the NHLPA.

PepsiCo's businesses in Canada are organized into two business units. PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods & Snacks business. PepsiCo Beverages Canada includes Pepsi-Cola Canada, Gatorade and Tropicana. For more information, please visit

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit

About the NHL

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other major professional sport. The NHL entertains more than 250 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, ESPN America, ASN and NHL Network™) and radio (NHL Radio™, Sirius XM Satellite Radio and XM Canada). Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer™ and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to

NHL, the NHL Shield and the word mark and image of the Stanley Cup are registered trademarks and Team Up and Bring Home the Cup and Bring Home the Cup are trademarks of the National Hockey League. 
© NHL 2010. All Rights Reserved.

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