SOURCE: Steelwedge Software, Inc.

Steelwedge Software, Inc.

November 11, 2009 11:04 ET

CP Kelco Goes Live With Steelwedge OnDemand Global Collaborative Sales and Revenue Planning

PLEASANTON, CA--(Marketwire - November 11, 2009) - Steelwedge S&OP Solution Leverages CP Kelco's SAP investment to Improve Planning and Increase Profitability. Steelwedge Software, Inc., the leader in Sales and Operations Planning (S&OP) solutions, announced today that yet another customer, CP Kelco a division of J.M. Huber Corporation, is deploying Steelwedge OnDemand to automate its collaborative sales forecasting. The Steelwedge "Rapid Implementation Methodology" and OnDemand (SaaS) infrastructure enabled CP Kelco to design, configure, integrate, validate, train users, and successfully execute a global roll-out of the Steelwedge S&OP platform in 86 days.

CP Kelco is a leading global producer of specialty hydrocolloids with customers in over 100 countries. CP Kelco offers an extensive range of specialty hydrocolloid solutions, and serves a wide variety of applications, including food, pharmaceutical, personal care, household and consumer, specialty industrial, papermaking and oil field drilling. CP Kelco selected Steelwedge to leverage its investment in SAP improve forecast accuracy, planning decisions, on-time delivery and profitability.

With Steelwedge, the Finance, Sales and Supply Chain organizations at CP Kelco are now able to collaborate closely on their plans on a global and real-time basis. The solution also drives a more accurate sales forecast. Sales executives and planners use Steelwedge to capture and forecast unit demand and revenues at the customer level and measure actual performance against plan. Executive management will use Steelwedge to review, approve and adjust forecasts and to align them with sales and operational plans.

"We were looking for a best-in-class, scalable planning platform with a high ROI that is extremely easy to use and Steelwedge has proven to be that solution," said Doug Wilson, Global Applications Director at CP Kelco. "Executive management appreciates the value that Steelwedge drives while users appreciate the ease-of-use and power that Steelwedge provides." "We are pleased that CP Kelco has been able to quickly reap the benefits of our Steelwedge SaaS S&OP solution to drive their collaborative planning processes," said Steelwedge CEO, Glen Margolis.

http://www.youtube.com/steelwedgevideos#p/u/0/2GHFphV2wTQ

About Steelwedge

Steelwedge Software, Inc. is the leading innovator in the field of Sales and Operations Planning -- helping companies improve their sales and operations plan (S&OP) by linking systems including SAP, salesforce.com and Oracle and driving collaboration through desktop applications including e-mail and spreadsheets. Steelwedge customers include Hewlett-Packard, Honeywell, General Electric, Emerson Electric, Sara Lee, Enterasys Networks and Juniper Networks.

ABOUT CP KELCO

CP Kelco is a leading global manufacturer and marketer of specialty hydrocolloids, with facilities in North America, Europe, Asia and Latin America. Owned by J.M. Huber Corporation, CP Kelco's product lines include pectin, xanthan gum, carrageenan, cellulose gum, locust bean gum, gellan gum, microparticulated whey protein concentrate and other novel biopolymers, marketed under brand names including AxCel®, CEKOL®, GENU®, GENUGEL®, GENU pHresh™, GENUVISCO®, GENULACTA®, KELTROL®, KELCOGEL®,, SLENDID®, SIMPLESSE®.

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