SOURCE: CPC Strategy

CPC Strategy

June 09, 2010 06:00 ET

CPC Strategy Releases Comparison Search Engine Campaign Success Case Study at the Internet Retailer Conference & Exhibition

Living Direct Increases Year Over Year Revenue Over 40 Percent With CPC Strategy

SAN DIEGO, CA--(Marketwire - June 9, 2010) -  CPC Strategy, the leader in comparison search engine (CSE) campaign management, today announced both their attendance at the 2010 Internet Retailer Conference & Exhibition (IRCE) at McCormick Place West in Chicago, as well as the availability of a client case study that metrically illustrates how CSE campaigns can increase revenue and lower overhead costs for online retailers.

Living Direct, ranked #259 on the 2010 Internet Retailer Top 500, and CPC Strategy launched a CSE campaign in 2008 designed to simplify and maximize the marketing of unique inventory on Living Direct's eight micro sites. Since taking over the day-to-day management, CPC Strategy has:

  • Increased year over year revenue over 40 percent
  • Decreased cost per order on each CSE campaign
  • Lowered the cost sale percentage on each CSE campaign

"Living Direct was in a unique comparison shopping position," said William Parris, co-founder of CPC Strategy. "They hired us to handle eight market segments; each with different products and marketing needs. We were able to provide each with a custom full-service comparison-shopping solution that yielded results. Today, we manage 35 comparison shopping campaigns for the Living Direct Network of sites."

"CPC Strategy has dramatically grown our comparison shopping profits while at the same time decreasing our internal resources dedicated to these channels," stated Jason Roussos, President & COO of Living Direct. "CPC Strategy made our lives easier and their management is a natural extension of our business."

CPC Strategy executives will be available throughout IRCE 2010 to discuss the Living Direct case study along with their CSE campaign offerings.

@CPCStrategy will tweet from the conference using the #IRCE hashtag.

Jason Roussos will be speaking about Living Direct's impressive growth at IRCE 2010 on Track C on Wednesday June 9th at 3:00pm. The session is titled "When opportunity knocks, what's the right answer? When to expand your business."

CPC Strategy
CPC Strategy ( is headquartered in San Diego, California. The company helps merchants who sell goods online target products to the correct audiences on comparison-shopping networks such as PriceGrabber, ShopZilla, NexTag, and CPC Strategy maximizes comparison search engine campaigns by optimizing client data feeds with custom attributes, automating data feed submission and micro-managing client campaigns to capitalize on cost-per-click campaigns.

Living Direct
Ranked #259 on the Internet Retailer 2010 Top 500 Guide, Living Direct ( is one of the leading online retailers selling home living products, including appliances, outdoor furniture and house wares.

Contact Information

  • Contacts:

    CPC Strategy
    Rick Backus
    Email Contact
    (619) 677-2453


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    Jennifer Mitchell
    (858) 525-5624
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