SOURCE: CPC Strategy

CPC Strategy

January 19, 2010 10:15 ET

CPC Strategy Releases Q4 2009 Rankings of the Top 10 Comparison Shopping Engines in the U.S. Comparison Shopping Marketplace

SAN DIEGO, CA--(Marketwire - January 19, 2010) - CPC Strategy LLC, a full service comparison shopping and data feed management agency, released its fourth quarter rankings of the U.S. comparison shopping marketplace.

Comparison Shopping websites like Microsoft's Bing Cashback, Google's Product Search, eBay's Shopping.com and Experian's Pricegrabber.com have become important tools used by online shoppers to compare product prices and merchant feedback from different online retailers.

Q4 2009 Comparison Shopping Rankings
1.   Google Product Search
2.   Shopzilla
3.   Nextag (tied with Pricegrabber)
3.   Pricegrabber (tied with Nextag)
5.   Shopping.com
6.   Bing Cashback
7.   Become
8.   Smarter
9.   Yahoo Shopping
10.  Pronto

"Merchant performance on the Comparison Shopping Engines has managed to remain strong despite the slowdown. Across the board client traffic, ROI and revenue was higher in the 4th quarter of 2009 than in previous holiday seasons in 2008 and 2007," according to Rick Backus, CEO of CPC Strategy. "However, we did notice a change in consumer behavior in 2009. The uptick in traffic started immediately after Thanksgiving and came to a screeching halt around December 20th suggesting that the holiday shopping engine customer shopped both early and often."

CPC Strategy began commissioning the research to provide eCommerce merchants with insight into the main comparison shopping engines. The survey allows merchants to understand how each engine ranks in terms of size/volume, cost, return rates, and overall service. This quarter's rankings are the fourth the company has released since it began doing the research in January of 2009.

For details and methodology please follow the link below

http://blog.cpcstrategy.com/the-top-ten-comparison-shopping-engines-compared-q4-2009/

About CPC Strategy

CPC Strategy LLC is a leader in the full service comparison shopping management industry. Founded by former employees of the comparison shopping industry, CPC Strategy remains dedicated to providing eCommerce Merchants with the tools and expertise necessary to manage successful comparison shopping campaigns. For more information, please visit www.cpcstrategy.com.

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