SOURCE: AWhere, Inc.

aWhere, Inc.

December 17, 2009 08:30 ET

CPG Executive, Steve Cole, Joins aWhere, Inc.

GOLDEN, CO--(Marketwire - December 17, 2009) - aWhere, Inc., the leading provider of location-based predictive analytics technology for CPG category management, today announced that former WhiteWave Foods executive, Steve Cole, has joined the aWhere team to expand its business development efforts across the consumer goods market.

Mr. Cole brings over twenty years of senior executive experience including Vice President of national Kroger and Safeway accounts and the development of successful trade marketing departments as Vice President of Sales Planning and Development across Food & Drug, Military, Club, Mass, and Pet classes of trade. His extensive experience in applying new technologies to category management processes will support aWhere's focus on value to the retail market.

"Steve is an experienced senior executive with knowledge that will allow him to translate the needs of our target accounts into new services that fit their businesses. With an impressive resume of senior roles at companies such as Pillsbury, Borden Foods, and WhiteWave Foods, Steve recognizes the unique value that aWhere's solution brings to the market," said Dave Lundberg, aWhere's COO.

"aWhere's location intelligence and predictive analytics platform will enable retailers, manufacturers, and brokers to make store-level decisions quickly and efficiently," offered Steve Cole. "This powerful platform offers the flexibility required to enable collaboration and shared insight across the category and account management processes."

More information is available at:


aWhere, Inc., founded in 1999, develops and provides location intelligence software solutions on a worldwide basis to businesses seeking rapid, quantitative insight from geo-spatial analytics. Originally focused in the agriculture and international development markets, aWhere's growth continues in the Consumer Goods market where predictive performance, location and time are powerful competitive differentiators.

Contact Information

  • Contact:
    Dave Lundberg
    Email Contact
    Suite 350, 1600 Jackson
    Golden, CO 80401 USA
    303-279-9293 ext 200