SOURCE: AWhere, Inc.

aWhere, Inc.

December 16, 2009 08:00 ET

CPG Industry Veteran, Skip Selle, Joins aWhere, Inc.

GOLDEN, CO--(Marketwire - December 16, 2009) - aWhere, Inc., the leading provider of location-based predictive analytics technology for CPG category management, today announced that former Nielsen business development executive, Skip Selle, has joined the aWhere team to expand its sales efforts across the consumer goods manufacturer network.

Mr. Selle strengthens aWhere's leadership in developing innovative solutions for the consumer package goods industry and will be responsible for increasing aWhere's sales to the consumer goods community. He brings over seventeen years of senior executive experience with leading information and technology suppliers including Nielson, IRI, and Spectra.

"The aWhere solution is the first in the industry to deliver on the promise of applying point of sale data to yield store-level predictive analytics for CPG manufacturers. Mr. Selle brings tremendous insight into customer issues and how to translate their needs into our innovative solutions for distributors and manufacturers," said Jim Pollock, President of aWhere's CPG market initiative.

"aWhere brings a fundamentally new approach to the demands of Category Management," said Skip Selle. "What was once only feasible for the largest manufacturers is now readily available to every category and account team working across all sales channels and retailers."

More information is available at:


aWhere, Inc., founded in 1999, develops and provides location intelligence software solutions on a worldwide basis to businesses seeking rapid, quantitative insight from geo-spatial analytics. Originally focused in the agriculture and international development markets, aWhere's growth continues in the Consumer Goods market where predictive performance, location and time are powerful competitive differentiators.

Contact Information

  • Contact:
    Dave Lundberg
    Email Contact
    Suite 350, 1600 Jackson
    Golden, CO 80401 USA
    303-279-9293 ext 200