SOURCE: CRC Health Group

CRC Health Group

February 08, 2010 09:00 ET

CRC Health Group, Nation's Leading Provider of Behavioral Health Services, Hires CMO

CUPERTINO, CA--(Marketwire - February 8, 2010) - CRC Health Group, the nation's leading provider of behavioral health services, today announced the hiring of Gary Fisher as the company's Chief Marketing Officer.

Fisher joins CRC Health Group with an extensive marketing background that includes senior executive positions in top-tier consumer packaged goods, hospitality and financial services companies.

In this newly created position, Fisher will be responsible for coordinating all facets of the company's marketing efforts, including oversight of its internet, internal and external communications, public relations, national conferences, branding and cross-divisional marketing activities. In addition, he will be responsible for developing a company-wide sales strategy, reporting directly to CRC's Chief Executive Officer.

"I am very pleased and eager to welcome Gary to the CRC executive team," said Barry Karlin, CRC Health Group's Chairman and CEO. "CRC has achieved a reputation of excellence by providing high-quality services and employing evidence-based treatment methods for over two decades. Gary's tremendous experience and proven track record for implementing innovative marketing strategies will improve our ability to reach out to the millions of Americans battling addiction and other behavioral health issues, and accelerate our vision to create a world-class organization."

CRC Health Group offers a nationwide network of behavioral health and education services for adolescents and adults struggling with behavioral issues, chemical dependency, eating disorders, obesity, pain management and learning disabilities. With more than 140 residential treatment facilities, outpatient clinics, boarding schools, outdoor wilderness programs, and a variety of other therapeutic programs across the country, CRC has the capacity to treat patients throughout the life cycle of their disorders, at each level of care.

In his more than 20 years of marketing experience, Fisher has worked across multiple marketing categories in both online and offline channels. Most recently, he was the Executive Vice President of Marketing at a leading technology-based consumer marketing and loan management company where he led the development of consumer-focused growth strategies and expanded new channel initiatives. He also served as the Vice President of Business Development and Marketing at Choice Hotels International, the second largest hotel franchisor in the world, where he focused on the development of strategic partnerships and marketing programs in meeting consumer needs and delivering double-digit revenue growth. Prior to this, he was the Vice President of Brand Marketing at Capital One where he played a key role in the creation of its brand management organization.

Fisher also held senior marketing and new business development positions at blue-chip consumer marketing companies such as L'Oreal and Nabisco.

"I look forward to this exciting opportunity to take what has already become one of the most trusted behavioral healthcare providers to that next level of national distinction and success," said Fisher.

Fisher earned his MBA in Marketing from the University of Connecticut and a Bachelor's in Education, cum laude, from State University of New York.

About CRC Health Group

CRC Health Group has established the most comprehensive network of specialized behavioral care services in the nation. With the largest array of personalized treatment options, individuals, families, and professionals can choose the most appropriate treatment setting for their behavioral, addiction, weight management and therapeutic education needs. CRC is committed to making its services widely and easily available, while maintaining a passion for delivering advanced treatment. For over two decades, CRC programs have helped individuals and families reclaim and enrich their lives. For more information, visit www.crchealth.com.

Contact Information

  • CONTACT:
    Kristen Hayes
    Communications Director
    CRC Health Group
    (949) 589-1765
    Email Contact