SOURCE: Helpstream


November 18, 2009 08:00 ET

CVSDude Selects Helpstream's Social CRM Suite to Harness the Voice of the Customer

Social Marketing Capabilities Help Company Monitor Twitter and Generate Leads

MOUNTAIN VIEW, CA--(Marketwire - November 18, 2009) - Helpstream, the leading provider of Social CRM solutions, today announced that CVSDude, a pioneer in Web-based source code management solutions, has selected its community-based Social CRM platform with enhanced social monitoring and marketing automation capabilities. Helpstream's Social CRM Suite integrates with CVSDude's existing marketing automation solution, powered by Marketo, to deliver a truly social customer experience. The suite will also help shape and inform CVSDude's marketing activities through insight derived from customer's and prospect's usage of social networking sites such as Twitter.

"In today's hyper-connected Web 2.0 world, your customers are going to find a way to talk about you and your product, and it just makes sense to create a platform for them to do so within your own company," said Jason Seed, CEO and director of CVSDude. "Helpstream's solution allows us to leverage the insights generated within our community to better serve, understand and engage with our customers, improve our product and generate new sales leads; all while lowering support costs."

By deploying Helpstream's customer-service community, CVSDude is enabling its customers to connect and collaborate with one another to solve problems, trade best practices, submit ideas and offer product feedback. Using Helpstream's out-of-the-box integration with Marketo, the company is able to track activity in its customer community for lead scoring and lead generation purposes. In addition, Helpstream's integrated social monitoring capability allows CVSDude to monitor conversations occurring on Twitter and bring them back into their customer community for action. In addition to allowing the company to cost-effectively scale its customer support organization, the company expects to gain increased insight and more effective engagement with its customers and prospects and drive top-line revenue growth.

"Leveraging customer communities for lead nurturing and scoring makes all the sense in the world," said Jon Miller, vice president of marketing for Marketo. "We believe many of our customers will adopt Helpstream's integration with Marketo to enable them to better understand customer activity in their communities and identify potential selling opportunities."

Helpstream's recently announced social marketing functionality integrates with Marketo's marketing automation solution to unlock the potential of the CVSDude customer community for marketing and sales initiatives, while creating actionable insights for market intelligence. By monitoring and tracking customer activities within the community, CVSDude will be able to effectively score and nurture sales leads with prospective customers who visit the community.

"Innovative companies like CVSDude are seeking to understand and integrate the wealth of customer feedback and insight being generated on the social Web into their business processes," said Bob Warfield, CEO of Helpstream. "Our Social CRM Suite will allow them to leverage customer conversations occurring both on the Web and inside their own community for concrete business results across the sales and marketing departments."

About CVSDude

CVSDude, Inc. is a pioneer in web-based source code management solutions based in Palo Alto, Calif. with research and development in Robina, Queensland, Australia. With customers ranging from Accenture®, BBC®, Intel®, MIT® and a host of others, CVSDude has enabled reliable, Web-based software revision control since 2002. CVSDude has enabled more than 60,000 users in more than 66 countries worldwide to effectively collaborate, manage and deploy the world's most complex open-source and commercial software applications.

About Helpstream

Helpstream's Social CRM solution helps companies reduce overall customer support costs while increasing customer satisfaction and retention. Helpstream integrates social Web technologies with modern customer service and collaboration processes to drive effective customer and partner engagement across all business functions. Helpstream's SaaS design makes it fast to deploy, easy to use and affordable. The service can be deployed as a complete customer service system or as an integrated self-service and community case resolution complement to existing CRM systems. More than 200 customers and 850,000 users access Helpstream regularly to share information and discover solutions to everyday customer service problems on the Web. Helpstream is headquartered in Mountain View, Calif. For more information, please visit or follow us on Twitter at

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