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CVSDude Selects Helpstream's Social CRM Suite to Harness the Voice of the Customer
Social Marketing Capabilities Help Company Monitor Twitter and Generate Leads
| Source: Helpstream
MOUNTAIN VIEW, CA--(Marketwire - November 18, 2009) - Helpstream, the
leading provider of Social CRM solutions, today announced that CVSDude, a pioneer in Web-based source code
management solutions, has selected its community-based Social CRM platform
with enhanced social monitoring and marketing automation capabilities.
Helpstream's Social CRM Suite integrates with CVSDude's existing marketing
automation solution, powered by Marketo, to deliver a truly
social customer experience. The suite will also help shape and inform
CVSDude's marketing activities through insight derived from customer's and
prospect's usage of social networking sites such as Twitter.
"In today's hyper-connected Web 2.0 world, your customers are going to find
a way to talk about you and your product, and it just makes sense to create
a platform for them to do so within your own company," said Jason Seed, CEO
and director of CVSDude. "Helpstream's solution allows us to leverage the
insights generated within our community to better serve, understand and
engage with our customers, improve our product and generate new sales
leads; all while lowering support costs."
By deploying Helpstream's customer-service community, CVSDude is enabling
its customers to connect and collaborate with one another to solve
problems, trade best practices, submit ideas and offer product feedback.
Using Helpstream's out-of-the-box integration with Marketo, the company is
able to track activity in its customer community for lead scoring and lead
generation purposes. In addition, Helpstream's integrated social monitoring capability allows CVSDude to monitor
conversations occurring on Twitter and bring them back into their customer
community for action. In addition to allowing the company to
cost-effectively scale its customer support organization, the company
expects to gain increased insight and more effective engagement with its
customers and prospects and drive top-line revenue growth.
"Leveraging customer communities for lead nurturing and scoring makes all
the sense in the world," said Jon Miller, vice president of marketing for
Marketo. "We believe many of our customers will adopt Helpstream's
integration with Marketo to enable them to better understand customer
activity in their communities and identify potential selling
opportunities."
Helpstream's recently announced social marketing functionality integrates
with Marketo's marketing automation solution to unlock the potential of the
CVSDude customer community for marketing and sales initiatives, while
creating actionable insights for market intelligence. By monitoring and
tracking customer activities within the community, CVSDude will be able to
effectively score and nurture sales leads with prospective customers who
visit the community.
"Innovative companies like CVSDude are seeking to understand and integrate
the wealth of customer feedback and insight being generated on the social
Web into their business processes," said Bob Warfield, CEO of Helpstream.
"Our Social CRM Suite will allow them to leverage customer conversations
occurring both on the Web and inside their own community for concrete
business results across the sales and marketing departments."
About CVSDude
CVSDude, Inc. is a pioneer in web-based source code management solutions
based in Palo Alto, Calif. with research and development in Robina,
Queensland, Australia. With customers ranging from Accenture®, BBC®,
Intel®, MIT® and a host of others, CVSDude has enabled reliable, Web-based
software revision control since 2002. CVSDude has enabled more than 60,000
users in more than 66 countries worldwide to effectively collaborate,
manage and deploy the world's most complex open-source and commercial
software applications.
About Helpstream
Helpstream's Social CRM solution helps companies reduce overall customer
support costs while increasing customer satisfaction and retention.
Helpstream integrates social Web technologies with modern customer service
and collaboration processes to drive effective customer and partner
engagement across all business functions. Helpstream's SaaS design makes it
fast to deploy, easy to use and affordable. The service can be deployed as
a complete customer service system or as an integrated self-service and
community case resolution complement to existing CRM systems. More than 200
customers and 850,000 users access Helpstream regularly to share
information and discover solutions to everyday customer service problems on
the Web. Helpstream is headquartered in Mountain View, Calif. For more
information, please visit www.helpstream.com or follow us on Twitter at twitter.com/helpstream.