Cadbury Adams Canada Inc.

Cadbury Adams Canada Inc.

October 05, 2007 11:33 ET

Cadbury Supporting Trick-or-Treat for UNICEF

UNICEF's Traditional Halloween Campaign Helps Send Children in Africa to School

TORONTO, ONTARIO--(Marketwire - Oct. 5, 2007) - Just in time for the Trick-or-Treat for UNICEF campaign, Cadbury Adams Canada announces it has signed a three-year partnership with UNICEF Canada to support and promote the Schools for Africa programme.

"UNICEF Canada is thrilled to welcome Cadbury Adams as the newest corporate partner for our annual Trick-or-Treat for UNICEF campaign," says Nigel Fisher, president and CEO, UNICEF Canada. "Cadbury Adams is helping UNICEF reach millions of Canadians, including parents and teachers, who are critical to the success of our Trick-or-Treat for UNICEF campaign which helps send children in Africa to school."

Cadbury Adams Canada, the country's leading confectionery manufacturer, has made a $500,000 financial contribution to UNICEF Canada and through its on-pack and in-store promotional support, Cadbury Adams is providing more than $6 million in cash and equivalent media value over three years.

A cornerstone of the partnership is Cadbury Adams' dedication of significant space on 4.3 million boxes and bags of mini-treats each year to raise awareness about UNICEF and the Schools for Africa programme. Cadbury Adams will also use point of purchase displays, flyers, advertising and the Web to promote the programme and UNICEF's toll-free number.

The Schools for Africa programme is a joint initiative between UNICEF, the Nelson Mandela Foundation and the Hamburg Society for the Promotion of Democracy and International Law, dedicated to helping children go to school. Money raised this year in Canada will go toward building schools, ensuring quality water and sanitation facilities, providing school supplies and training teachers in Rwanda and Malawi.

"This partnership is a reflection of the values that Canadians hold dear and their willingness to help those less fortunate," says Gary Scullion, Senior Vice President and General Manager, Cadbury Adams. "As a business leader, we have a responsibility to live and embed those values to create a positive and lasting impact on our communities. Education is the foundation for prosperous, inclusive and healthy communities, and UNICEF offers all of us the opportunity to provide millions of kids with access to education."

For more information go to www.cadburyunicef.ca.

About Cadbury Adams Canada Inc.

Cadbury Adams Canada is the country's largest confectionery company and manufactures, markets and sells some of the country's leading chocolate, candy, cough and gum brands such as Caramilk, Dairy Milk, Mr. Big, Dentyne, Trident, Bubblicious, Halls, and Maynards Wine Gums. Headquartered in Toronto, Ontario, Cadbury Adams Canada is a subsidiary of Cadbury Schweppes plc, the world's largest confectionery company with a strong regional presence in beverages in the Americas and Australia.

About UNICEF Canada

UNICEF is the world's leader for children, working in 156 countries and territories to save, protect and enhance the lives of girls and boys. UNICEF supports child health and nutrition, promotes quality basic education, protects children from violence, exploitation and AIDS, and is the world's largest provider of vaccines for developing nations. A global leader in emergencies with six decades of on-the-ground experience, UNICEF saves and rebuilds children's lives in natural disasters and conflict. UNICEF is funded entirely by voluntary contributions from individuals, businesses, foundations, schools, associations and governments.

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