Code Kitchen

Code Kitchen

November 05, 2007 12:29 ET

CakeMail Offers a Taste of the Future in Email Marketing

Launch of a new platform that is white label, multilingual and extendable by third parties

MONTREAL, QUEBEC--(Marketwire - Nov. 5, 2007) - The Code Kitchen, a Montreal-based startup, announces the launch of CakeMail™, an on-demand email marketing platform with a unique combination of features. CakeMail is a true white label that is 100% customizable, while its multilingual interface makes it readily accessible to markets worldwide. Moreover, the platform is open and extendable by third parties.

Rather than market the tool directly to end users, CakeMail provides a white label platform that resellers, such as marketing agencies and Web design firms, can rebrand as their own and offer to their customers in any language using their own domain name.

CakeMail's platform is open and extendable. Its interface code is publicly available, which means it can accommodate third-party skins, translations, and plug-ins that connect to other applications.

"We're doing for email newsletter platforms what Facebook™ has done for social networks: opening things up and allowing third parties to add new functions that will benefit everyone," explains Francois Lane, founder and CEO of The Code Kitchen.

CakeMail has been beta tested by some of The Code Kitchen's customers, including Francois Poulin, President of Ogilvy 2B Interactive: "With the new CakeMail platform, we can now offer our clients a tool with cutting-edge technology, at a cost that trumps CakeMail's competition."

About The Code Kitchen

The Code Kitchen develops innovative Web applications, the first of which is CakeMail, a white label email marketing platform with an architecture that is open to extension by third parties. The Montreal-based startup is led by Francois Lane, a successful serial entrepreneur who launched one of the firste-commerce businesses in Canada in 1996 and has been active in the email newsletter space since 2002. The company has employees in Montreal and in Eastern Europe.

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