MADD Canada

MADD Canada

June 19, 2009 17:01 ET

“Call 911” Program Encourages the Public to Report Impaired Driving

MADD Canada partners with the RCMP, BCAA Traffic Safety Foundation, the Office of the Superintendent of Motor Vehicles and the City of Nanaimo to get impaired drivers off the road

Attention: City Editor, News Editor NANAIMO, BRITISH COLUMBIA, MEDIA RELEASE--(Marketwire - June 19, 2009) - Initiatives which bring police and the public together to stop impaired driving are particularly meaningful for Margaret Miller, MADD Canada's National President. Her son Bruce Miller, who was killed by an impaired driver in 2004, was a police officer himself in Nova Scotia.

Mrs. Miller spoke of her experiences and her memories of Bruce at the announcement of a new British Columbia initiative which begins today. The RCMP, the BCAA Traffic Safety Foundation, the Office of the Superintendent of Motor Vehicles, the City of Nanaimo and MADD Canada are working together to encourage the public to call 911 if they see a driver they suspect is impaired.

"Bruce would have embraced this initiative being launched here today," says Mrs. Miller. "He would have applauded his fellow law enforcement officers and the organizations involved for their commitment, and he would have welcomed the public as a very important partner in the effort to stop impaired driving."

Impaired driving kills an average of two people and injures 60 every week in British Columbia. Nationally, an average of 4 people are killed and 207 injured every day as a result of impaired driving.

"We're proud to partner with the RCMP, the BCAA Traffic Safety Foundation, the Office of the Superintendent of Motor Vehicles and the City of Nanaimo to encourage the public to call 911 and report suspected impaired drivers to police," says Mrs. Miller. "Every 911 call to police could save a life or prevent an injury."

The Call 911 initiative includes newly-installed street and highway signs in the City of Nanaimo which tell drivers to pull over and call 911 to report a vehicle being driven dangerously.

Research has shown that call 911 programs increase arrest rates for impaired driving by 30%.

"We know from our experience with MADD Canada's Campaign 911 that programs such as this work," says Mrs. Miller. "We have heard it from police and we have seen the news reports about impaired drivers being charged after calls to 911."

MADD Canada's national Campaign 911 has steadily gained momentum since its launch in 2007. Through signs, billboards, public service announcements, postcards, bookmarks and other material, Campaign 911 educates and empowers the public to call 911 to report suspected impaired drivers.

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads.
/For further information: Visit or call Margaret Miller, National President, 902-758-5328. / IN: JUSTICE, SOCIAL

Contact Information

  • Margaret Miller, National President, MADD Canada
    Primary Phone: 902-758-5328