Call Genie Inc.

Call Genie Inc.

September 27, 2007 08:30 ET

Call Genie Announces Agreement with Cellwand Communications Inc.

Agreement supports the newest version off CellWand's #TAXI service to be launched in the US

TORONTO, ONTARIO--(Marketwire - Sept. 27, 2007) - Call Genie Inc. (TSX VENTURE:GNE), a leading provider of localized, voice-enabled search solutions to wireless carriers, directory assistance providers and Yellow Pages publishers, today announced that it has entered into an agreement with CellWand Communications Inc, a leading provider of voice and location enabled enhanced directory assistance applications for wireless carriers, to support the launch of its newest version of the #TAXI service in the United States.

CellWand develops intuitive services for mobile phone users. Buoyed by the successful launch of #TAXI with Boost Mobile in the U.S. in December 2006, CellWand is currently moving forward to expand coverage and offer #TAXI across multiple carriers throughout the United States.

Under the terms of the agreement, Call Genie will support the expansion of CellWand's #TAXI service in the United States and will receive compensation in the form of implementation, hosting, and call automation fees.

"Our revolutionary #TAXI service is currently generating substantial revenue for all the major Canadian wireless carriers, including: Bell Mobility, Rogers Wireless and TELUS Mobility," said Nick Quain, CEO of CellWand. "This relationship with Call Genie will allow us to provide even more applicable location-based information to mobile users as we expand our service offering throughout the United States."

"CellWand's goal is to provide relevant on demand information to on-the-go mobile consumers, said Michael Durance, CEO of Call Genie. "With Call Genie's assistance, this will allow CellWand's #TAXI service to provide location specific responses to consumers resulting in increased revenue to its wireless carrier customers in the United States."

About CellWand Communications

CellWand develops and manages enhanced directory assistance applications for wireless carriers. Utilizing location based technology, voice recognition and intelligent databases, these lifestyle applications provide wireless carriers with increased Average Revenue Per User (ARPU), as well as better service for their subscribers. CellWand's first application, #TAXI® (Pound Taxi) is currently available to Boost Mobile customers in the U.S. and on all national wireless carrier networks in Canada (Bell Mobility, Fido, Rogers Wireless, TELUS Mobility and Virgin Mobile) and regional networks including Aliant and Sasktel. CellWand is a privately held company founded in January 2000 with its headquarters in Toronto. CellWand is a proud corporate sponsor of both MADD Canada and MADD as part of supporting MADD's mission and promoting an easy way to get home safely after drinking. For more information visit

About Call Genie Inc.

Call Genie, Inc. is a leading provider of enhanced Voice-enabled Mobile Local ("VoMoLo") search products and services to Wireless Carriers, Directory Assistance providers, and Yellow Pages publishers. Offered as a turnkey or ASP solution, Call Genie's Enhanced Voice Directory (EVD™) platform enables companies to offer a comprehensive, voice-enabled business category search service to consumers and business customers. EVD™ is network, handset and location independent, and can be incorporated into any existing DA service or deployed as a stand-alone offering. Call Genie won the 2006 Yellow Page Association Industry Excellence Award for Marketing Innovation in North America, the 2006 Whitaker Innovation Award in Europe, and the 2006 118 Tracker Award for Technology Innovation in the UK. For more information, visit

Certain statements included in this News Release are not historical facts, but rather are forward-looking statements. Forward-looking statements (often, but not always, identified by the use of words such as "expect", "may", "anticipate" or "will" and similar expressions) may include plans, expectations or opinions that are not statements of fact. Forward-looking statements are based upon the opinions, expectations and estimates of management of Call Genie as at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or outcomes to differ materially from those anticipated or implied by such forward-looking statements. These factors include such things as, volatility in the trading price and volumes of the Company's publicly traded securities, domestic or international events having a significant effect on capital markets, the inherent risks associated with research and development activities and commercialization of emerging technologies, timing of execution of various elements of the Company's business plan, the availability of human resources, the emergence or intensification of competition, the availability of financial resources (including third-party financing), prevailing interest and exchange rates and new laws (domestic or foreign). Forward-looking information respecting the use of the proceeds from the sale of the Common Shares is based upon the current budget and development plans of Call Genie, which are subject to change. Call Genie Inc. does not assume responsibility for the accuracy and completeness of the forward-looking statements set out herein and, subject to applicable securities laws, does not undertake any obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances. Call Genie Inc.'s forward-looking statements are expressly qualified in their entirety by this cautionary statement. Additional information relating to various risk factors to which Call Genie is exposed in the conduct of its business (and which may affect the expectations or outcomes reflected in the forward-looking statements contained in this news release) are described in the Company's annual MD&A for the year ended December 31, 2006, which has been filed with certain securities regulatory authorities in Canada and is available through SEDAR, at

The TSX Venture Exchange has neither approved nor disapproved the contents of this news release.

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