Call Genie Inc.

Call Genie Inc.

June 01, 2006 12:40 ET

Call Genie Announces Market Expansion of HelloYellow'TM' Into Southern Ontario

CALGARY, ALBERTA--(CCNMatthews - June 1, 2006) - Call Genie Inc. (TSX VENTURE:GNE) announced today that it has successfully launched the HelloYellow™ service into the markets of Guelph, Kitchener, Waterloo and London. This was accomplished concurrent with the latest release of Call Genie's Enhanced Voice Directory (EVD™) version 4.6.

"This represents a major milestone for Call Genie, as it is the first expansion for the HelloYellow™ service after the initial commercialization efforts in the Greater Toronto Area," according to Michael Durance, Chief Executive Officer. "Although we have previously announced the expansion of our contractual arrangement with Yellow Pages Group for Western Canada, our efforts have also been spent on migrating into contiguous markets where YPG's Toronto-based sales force has generated significant interest."

"The ability to offer the HelloYellow™ service across Canada is possible because the flexibility of EVD 4.6 enables consumers to search for merchants in multiple distinct markets," says Eric Fredine, Chief Technology Officer. "Multi-city search functionality positions us well as we continue to talk with other Yellow Pages publishers around the world about offering a voice-enabled Yellow Pages in broad geographic markets."

The HelloYellow™ service now supports twenty distinct phone books in Ontario. It is the Company's expectation that the HelloYellow™ service will eventually connect ready-to-spend consumers with merchants in both English and French by accessing one simple toll-free number, 310-YELO.

About Call Genie

Call Genie's HelloYellow™ service is operational in the Greater Toronto Area by dialing 310-YELO. The service is the first of its kind in the world. Call Genie partnered with the Yellow Pages Group in December 2003 and began the commercialization of the service in September of 2005.

Call Genie is a provider of enhanced voice directory services. Call Genie's services include the development of interactive voice recognition applications, marketing and sales planning, operational support, and the management of related technologies and network operations center components. Call Genie is a leader in the voice sector of the interactive, local directory services market - the business of bringing together consumers and merchants. Please visit our website at

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Certain statements regarding Call Genie Inc. and its business contained herein are forward-looking statements. Forward-looking statements (often, but not always, identified by the use of words such as "expect", "may", "anticipate" or "will" and similar expressions) may include estimates, plans, expectations, opinions, guidance or other statements that are not statements of fact. Although Call Genie Inc. believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. These statements are subject to certain risks and uncertainties that could cause actual results or outcomes to differ materially from those anticipated or implied in the forward-looking statements. Call Genie Inc. does not assume responsibility for the accuracy and completeness of the forward-looking statements and does not undertake any obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances. Call Genie Inc.'s forward-looking statements are expressly qualified in their entirety by this cautionary statement. Certain risk factors to which Call Genie is exposed in the conduct of its business (and which may affect the expectations or outcomes reflected in the forward-looking statements contained in this news release) are described in the 2004 Annual Information Form filed by Call Genie on March 31, 2005 with certain securities regulatory authorities in Canada. The Annual Information Form is available through SEDAR, at

The TSX Venture Exchange has neither approved nor disapproved the contents of this news release.

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