Call Genie Inc.
TSX : GNE

Call Genie Inc.

November 04, 2009 08:30 ET

Call Genie Partners With StatsFone on Application for Sports Fans

TORONTO, ONTARIO--(Marketwire - Nov. 4, 2009) - Call Genie Inc. (TSX:GNE) today announced that it has entered into an agreement with 970198 Alberta Ltd. (referred to as "StatsFone"), a Calgary-based Voice XML/TTS software development company to provide a unique application in which sports fans can call and vote for player of the game, and receive ads and coupons through the caller experience. Initially, Call Genie will be providing a hosting facility and a voice portal access solution for StatsFone to install, configure, run and maintain the application.

Using the StatsFone technology and relationships with various established statistics providers, StatsFone has set out to be a leading voice portal for sports data to the over fifty million sports fans in North America. The initial rollout will allow fans watching televised hockey games to call and vote for the player of the game using nothing but their voice. The business model is driven by transactional fees paid by owners of the rights to the games and advertisers. StatsFone is currently targeting NHL and other North American sports leagues.

"Our agreement with Call Genie offers StatsFone expanded voice portal capacity and improved access to the US market", said Gordon Wilson, President of StatsFone. "A recent testing of the StatsFone application with a Canadian NHL team was very successful and as we grow and expand to other North American sports teams and markets we will need the expertise and expansion capabilities offered by Call Genie."

Michael Durance, CEO of Call Genie states, "We are very excited to see our solutions continue to enable applications targeted at the entertainment industry."

About Call Genie Inc.

Call Genie is a leading global provider of local mobile search and advertising solutions that connect ready to transact consumers directly with local merchants for local directory businesses, directory assistance services and local media publishers. Call Genie solutions offer an exceptional experience for both advertisers and consumers and are deployed in 11 countries around the world. Call Genie has been awarded the Excellence in Integrated Ad Management award by the Pelorus Group, has won the Yellow Page Association Industry Excellence Award for Marketing Innovation, the Whitaker Innovation Award, and the 118 Tracker Award for both Technology Innovation in the UK and most recently, Outstanding Contribution to the Industry. www.callgenie.com.

The TSX Exchange has neither approved nor disapproved the contents of this news release.

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