Call Genie Inc.
TSX : GNE

Call Genie Inc.

April 28, 2010 08:30 ET

Call Genie Provides Advertising Solution to Social Networking Platform Provider

TORONTO, ONTARIO--(Marketwire - April 28, 2010) - Call Genie Inc. (TSX:GNE) today announced that it has entered into a three year Master Service Agreement with Page One Ventures Ltd. Page One Ventures provides cross technology platform solutions to social networking companies and counts among its numerous clients Teligence Canada Ltd., North America's largest voice-enabled Social Network community. Page One Ventures will utilize Call Genie's Ad Network and Ad Exchange tools for itself and its customers. The Teligence Network community currently handles approximately 240 million interactions per annum.

"We have found the management of Page One Ventures to be very creative and dynamic in providing solutions to its social networking customers", according to Michael Durance, CEO of Call Genie Inc. "Our collective business model envisions as many as five million unique ad placements per month through Page One Ventures' customer base. Our goal is to capitalize on this unique opportunity by sourcing and serving relevant advertisements to Page One Ventures and their stable of established customers. Call Genie and Page One Ventures will benefit through a unique revenue sharing arrangement and an approach to business that will foster a substantial number of caller interactions through the placement of highly pertinent and targeted audio and direct response advertisements."

About Page One Ventures Ltd.

Page One Ventures services social networking companies and other organizations wanting to leverage its cross technology platform capabilities. Initially, Page One Ventures' major customer, Teligence, will be the first to exploit this service across its diverse product line that includes Livelinks, Interactive Male, RedHot Dateline, and FonoChat, which allow real people to connect live. www.pageoneventures.comwww.teligence.net.

About Call Genie Inc.

Call Genie is a leading global provider of local mobile search and advertising solutions that connect ready to transact consumers directly with local merchants for local directory businesses, directory assistance services and local media publishers. Call Genie solutions offer an exceptional experience for both advertisers and consumers and are deployed in 11 countries around the world. Call Genie has been awarded the Excellence in Integrated Ad Management award by the Pelorus Group, has won the Yellow Page Association Industry Excellence Award for Marketing Innovation, the Whitaker Innovation Award, and the 118 Tracker Award for both Technology Innovation in the UK and most recently, Outstanding Contribution to the Industry. www.callgenie.com.

Forward-looking statements are often, but not always, identified by the use of words such as "seek", "anticipate", "plan", "continue", "estimate", "expect", "may", "will", "intend", "could", "might", "should", "believe" and similar expressions. Forward-looking statements are based upon the opinions and estimates of management as of the effective date of such statements and, in some cases, information provided or disseminated by third parties. Although Call Genie believes that the expectations reflected in such forward-looking statements are based upon reasonable assumptions and such third party information is reliable, it can give no assurance that such expectations will prove to have been correct. Forward-looking statements are subject to certain risks and uncertainties (known and unknown) that could cause actual results or outcomes to differ materially from those anticipated or implied by the forward-looking statements. Those factors include, but are not limited to, such things as the Corporation's current stage of development, its reliance upon third parties and third party technology, its reliance upon key employees, its limited financial resources and the availability of financing to fund future operating and other needs, the ability of the Corporation to meet deadlines and perform other contractual obligations, user acceptance of search technology, the Corporation's ability to continually improve the user experience associated with its search technology, the emergence of competitive technologies, and the continued ability of counterparties to discharge contractual obligations agreed to with the Corporation and its affiliates. Accordingly, readers should not place undue reliance upon the forward-looking statements contained in this News Release, and such forward-looking statements should not be interpreted or regarded as guarantees of future outcomes. Forward-looking information concerning the estimated number of advertisement-embedded messages through Teligence on a monthly basis is based on current call traffic volumes provided by Page One Ventures. Except to the extent required under applicable securities laws, Call Genie does not undertake any obligation to publicly revise any forward-looking statements set out in this News Release to reflect subsequent events or circumstances. Call Genie's forward-looking statements are qualified in their entirety by this cautionary statement. Certain risk factors to which Call Genie is exposed in the conduct of its business (and which may affect the expectations or outcomes reflected in the forward-looking statements contained in this News Release) are described in the Management's Discussion and Analysis relating to the year-end financial statements of the Corporation as at December 31, 2009 and the 2009 Annual Information Form filed by the Corporation with certain securities regulatory authorities in Canada. The foregoing Management's Discussion and Analysis and Annual Information Form are available through SEDAR, at www.sedar.com.

The TSX Exchange has neither approved nor disapproved the contents of this news release.

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