Callaway Golf Canada

Callaway Golf Canada

January 15, 2008 11:20 ET

Callaway Golf introduces the ultimate in customization with I-MIX

New technology gives customers the flexibility to create their perfect driver every time they play

Attention: Assignment Editor, Lifestyle Editor, News Editor, Sports Editor CONCORD, ONTARIO, NEWS RELEASE--(Marketwire - Jan. 15, 2008) - Callaway Golf today announced the introduction of I-MIX Technology, a major breakthrough in do-it-yourself club customization. The new technology, which capitalizes on the U.S. Golf Association and Royal & Ancient's rule change on club adjustability, gives golfers the ability to create the perfect driver for their game every time they play.

Callaway Golf's I-MIX Technology, featuring a wide variety of the most sought-after shafts in the market, including shafts from Aldila, Fujikura, and Mitsubishi Rayon, will be available on FT-i® and FT-5® club heads. More than 1,600 shaft-head combinations will give golfers the flexibility to quickly customize their driver to meet the varying challenges each individual round of golf presents.

"Our new I-MIX Technology gives golfers the same access and ability to experiment and optimize their equipment that tour professionals have," said Jeff Colton, Senior Vice President of Research and Development for Callaway Golf. "No one's swing is the same from day to day - neither are the weather or course conditions. Our I-MIX Technology gives everyone the ability to quickly and easily customize their equipment, every time they play."

Through allowing golfers to customize their driver through the use of interchangeable driver heads and shafts, on a cold windy day, a player now has the capability to choose a softer shaft and a lower lofted driver head to maximize their driver's performance.

"The I-MIX system will be of special benefit to Canadian golfers who play through three very distinct seasons," commented Callaway Golf Canada's Managing Director, Scott Reid. "But even more important is the ability of the club to adapt and progress with your swing and your game."

I-MIX technology is the most recent step along the path of club customization that has seen Callaway Golf Canada open performance centres across Canada, bringing professional-level fitting technology to all golfers.

In addition to the clubhead and shaft options, I-MIX Technology includes Callaway Golf's Opti-Fit® Weighting System, which lets golfers choose a Draw or Neutral center of gravity (CG) position to help counteract their most common swing flaws for longer and straighter drives.

Callaway Golf I-MIX Technology will be available at select golf retail outlets nationwide.

A photo of Callaway Golf's I-MIX Technology is available for download at the following link:
http://www.ccnmatthews.com/docs/Callaway%20I-MIX%20components.jpg

ABOUT CALLAWAY GOLF
Through an unwavering commitment to innovation, Callaway Golf Company creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countries worldwide.
/For further information: Mark Dottori
Callaway Golf Canada
(905) 760-6540
mark.dottori@callawaygolf.com

or

Michele Szynal
Callaway Golf
(760) 804-4150
michele.szynal@callawaygolf.com/ IN: RETAIL, SPORTS

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