April 22, 2010 13:40 ET

Canada Post Increases Commitment to Mental Health

Announces Donation of Proceeds From Sale of New Envelopes

OTTAWA, ONTARIO--(Marketwire - April 22, 2010) - Canada Post announced today a portion of the proceeds from the sale of Priority™ Next A.M. and Xpresspost™ domestic prepaid envelopes between April 1 and October 31, 2010 will be donated to the Canada Post Foundation for Mental Health. This initiative is expected to generate approximately $150,000 for the Foundation, which provides critical funding to community-based, non-profit groups helping people struggling with mental illness.

"This is another example of Canada Post's commitment to mental health," says Moya Greene, President and CEO of Canada Post. "These envelopes are available at post offices across the country and make it easy for anyone to support the important work done by the Foundation."

Since June 2008, Canada Post employees, customers and suppliers have raised more than $2.5 million for the Canada Post Foundation for Mental Health—a growing legacy of support for the more than 7 million Canadians who will need help with mental health problems this year. Over $1 million in grants have been distributed to 19 groups across Canada and an additional $1.5 million will be distributed in September 2010.

A new envelope design also spreads an important message – Delivering hope for mental illness – that will create awareness of mental health issues. While funds to support care are essential, it's also important to eliminate the stigma and discrimination surrounding mental illness. "This stigma causes those living with mental illness to be labelled and stereotyped, which is wrong and hurtful," notes James Roche, Chairman of the Canada Post Foundation for Mental Health. "The message of hope and awareness spread by these envelopes is enormously important." 

The donation applies to all domestic, Priority™ Next A.M. and Xpresspost™ prepaid envelopes (excluding Value Packs) from April 1 until October 31, 2010, regardless of envelope design.

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