CANADA POST

CANADA POST

November 24, 2009 15:03 ET

Canada Post: Slips and Falls Can Hurt Us All

OTTAWA, ONTARIO--(Marketwire - Nov. 24, 2009) - As winter approaches the thoughts of many Canadians turn to outdoor activities, such as skating, skiing and tobogganing. However, as the temperature drops, it brings more than winter weather—it also brings a significant rise in the number of slips and falls.

Canadians who work outdoors every day—like our delivery personnel—need to be especially careful in the icy and snowy conditions that can lead to slips and falls, and potentially to serious injuries. In 2008, for example, there were more than 2,000 on-the-job injuries as a result of slips, trips and falls by Canada Post personnel.

In an effort to reduce the number of accidents and injuries not only to delivery personnel, but also to all Canadians this winter, Canada Post is launching an extensive public-awareness campaign. The campaign, which includes television, online and print ads, hopes to help reduce the thousands of slips and falls due to ice and snow that happen every winter by encouraging Canadians to keep their properties clear of snow, ice and other hazards.

"Winter shouldn't be a reason to stop going outside," says Jack Smith, president of the Canada Safety Council. "However, a few simple measures, such as clearing snow and ice, putting sand or salt on areas where people walk, and wearing the right footwear can make a big difference to peoples' safety."

Many accidents are preventable and homeowners and business owners play important roles in making winter safer for every visitor that comes to their homes and businesses. Everyone can take action to lower the number of accidents by ensuring that their driveways, walkways and steps are kept free of snow and ice.

To support the campaign and get Canadians practicing clearing their walkways, Canada Post is sponsoring a Canada-wide "Clear the Way and Win" online contest, which runs from December 14, 2009 to March 7, 2010. When entering online, Canadians can use a virtual shovel to clear snow on a walkway for a chance to win one grand prize of $5,000 and up to 100 instant prizes from Canadian Tire. For more information about this campaign, please visit www.canadapost.ca/safety.

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