ONESTOP Media Group

ONESTOP Media Group

November 19, 2007 12:25 ET

Canada's 1st Award Winning In-store Digital Network

Canadian Marketing Association presents "Gold Innovation Award for Enabling Technologies" to Onestop Media Group and Sporting Life for its In-store Digital Media Network.

Attention: Assignment Editor, Business/Financial Editor, City Editor, Media Editor, News Editor TORONTO, OTARIO, PRESS RELEASE--(Marketwire - Nov. 19, 2007) - The Canadian Marketing Association (CMA) awarded Onestop Media Group and Sporting Life top marks at last Friday night's annual Gala event. The two companies were acclaimed for bringing to market the first successful in-store digital network with a Special Award of Gold "Innovation for Enabling Technologies Award". According to the CMA, the Resource Partners' Innovation Award for Enabling Technologies "recognizes the exceptional support to the industry through technological innovation, excellence in service, and much more. Each entry is judged on its merits in providing new support to the marketing industry." ONESTOP Media Group's Sporting Life Network is a great example of how in-store Digital Networks are helping revolutionize the retail experience for customers and staff.

Retail Council of Canada brought Sporting Life, a high fashion and athletic retailer - and ONESTOP Media Group, a turn-key Out-of-Home Digital Media company together two years ago to conduct a new, multi-channel retailing pilot that saw the integration of an in-store Digital Network with Touch Screen Interactive Technology into Sporting Life's in-store environment.

The in-store network features two channels: one for the customers and one for the staff. During store operating hours, a customer messaging channel features dynamic ads from vendors, the store management and third-party lifestyle advertisers. The second channel, the Human Resources channel is displayed before and after store hours. Devoted to training, loss prevention and overall company culture, the HR channel provides a second use for the technology investment.

Dynamic messaging tools enable store managers to update each channel's messaging instantly, and without the need for any incremental creative or production services. Onestop Media Group's proprietary smartADTM technology is a key example of the marketing innovation that prompted this award.

A second point of customer contact, large format touch screens that completed the communications experience with an immediate call-to-action. The interactive network successfully activated new ad-driven programs that created integrated solutions new to the retail marketplace.

John Roe, Sporting Life's Director of Marketing and Advertising says, "Our network reinforces our brand commitment to innovation with customers and staff. For our vendors and 3rd party lifestyle advertisers it offers an effective way to connect with our consumers."

"We are delighted to be recognized for bringing best practice by the Canadian Marketing Association and salute Sporting Life and The Retail Council of Canada for embracing innovation and their continued leadership in the retail industry" Michael Girgis, ONESTOP Media Group.

With the majority of all purchase decisions being made in store; the realities of our mobile culture and the fragmented media landscape, retailers and marketers are seeking new customer touch points. Measurable programs like the Sporting Life's in-store Digital Network are helping set new standards in the field of in-store communications.
/For further information: ONESTOP Media Group (www.onestopmediagroup.com) is a turn-key Out-of-Home Digital network operator. ONESTOP's expertise in the retail, hospitality, and transit industries is recognized by clients such as, Hilton Hotels, Sporting Life, National Car Rental, Toronto Transit Commission, Queen's University and The Wall Street Journal. / IN: MEDIA, RETAIL, TECHNOLOGY, OTHER

Contact Information

  • Erin Jandciu, Communications Director, Onestop Media Group
    Primary Phone: 416-646-2744 ext. 45
    Secondary Phone: 416-409-8394
    E-mail: ejandciu@onestopmediagroup.com