McCormick Canada

McCormick Canada

April 06, 2010 07:30 ET

Canada's Number One Spice Seasoning Celebrates 20 Years in Canada

LONDON, ONTARIO--(Marketwire - April 6, 2010) - With as many as one-fifth of the population barbecuing year round and two-thirds owning a barbecue or outdoor grill, Canadians obviously love to barbecue.

McCormick Canada's popular La Grille Montreal Steak Spice seasoning has been a big part of that Canadian cooking tradition for the past 20 years.

La Grille's cornerstone product, Montreal Steak spice seasoning, was launched in 1990 after the company's product development team visited a Montreal eatery. This kitchen staple is now the number one selling spice in Canada (Nielsen MarketTrack).

"Starting with Montreal Steak spice, the La Grille brand has grown over the past 20 years into a popular spice collection that has a wide range of seasoning options providing an easy way to add bold flavour to beef, pork, fish and poultry," says John Szustaczek, senior product manager at McCormick Canada. "La Grille is not just for beef, poultry and fish however, but can also add a flavourful boost to vegetables, potatoes, rice, pasta and eggs."

Since 2001, the La Grille brand has been nominated as a finalist four times in the Canadian Council of Grocery Distributors Grand Prix, and based on consumer votes, won the 2010 BrandSpark International "best new product" award in the seasonings/sauces category.

"The La Grille brand continues to grow as does our love of barbecuing," notes Szustaczek. In 2009, 28 per cent of Canadians barbecued at least once in an average week (NPD National Eating Trends), up from 20 per cent the year before.

La Grille seasonings offer a wide range of flavouring options, including shake-on seasonings and 30-minute wet marinades and grinders, for guaranteed barbecuing success. The brand also has four no-salt added seasonings, including Steak, Chicken, Lemon & Herb and Vegetable.

More information is available online at www.clubhouse.ca or toll-free at 1-800-265-2600.

McCormick Canada is a wholly-owned subsidiary of McCormick & Company, Inc., a global leader in the manufacture, marketing and distribution of spices, seasonings and flavours to the entire food industry. Founded in 1889 in Baltimore, Maryland, McCormick & Company employs more than 7,500 people. McCormick & Company includes Schwartz  (UK), McCormick Foods Australia, Ducros (France), McCormick de Centro América (Central America), and AVT McCormick (India). McCormick Canada celebrated its 125th anniversary in 2008. More information can be found at www.mccormick.com.

Product and recipe photos are parked at: www.marketwire.com/mccormick.

To view directions/ingredients/tips for the Easy Steak and Vegetable Kabobs, Baby Back Ribs and Grilled Salmon Asparagus Salad recipes, please visit the following link: http://media3.marketwire.com/docs/McCormickLaGrille20thAnniversaryNewsRelease.doc.

Contact Information

  • For news media information and product samples:
    Mark LaVigne, APR
    905-841-2017 (office) or 416-884-2018 (cell)
    Mark.lavigne@sympatico.ca