November 12, 2009 15:31 ET

Canadascope & Form a Strategic Marketing Alliance

SAN FRANCISCO, CA--(Marketwire - November 12, 2009) - In order to extend our reach and increase our depth - The Worldwide Directory of Tours & Vacations is pleased to announce a strategic partnership with Canadascope. Canadascope has become recognized as the leader in Canadian travel. Employing its website, magazine, trade show and e-bulletins, Canadascope and Canada Tourism Expo has been successful in reaching & penetrating virtually every segment & demographic of the Canadian travel market. "A strategic partnership with a company such as Canadascope provides obvious synergisms without compromising the company's individual identities or missions. We are currently exploring strategic partnerships in other countries with companies such as Canadascope & Canada Tourism Expo who may bring the same synergisms," stated Maria Polk, Publisher & CEO of

Jim Smith, Publisher & CEO of Canadascope Publishing went on to say that "the thinking process in our company is not just Canada but the world. At Canadascope we saturate the Canadian tourism market, for product, but we also must maintain our world database of travel agencies & tour operators." Jim added, "that with today's technology and the rapid changes on such a global basis, it has created a situation where it has become increasingly difficult to reach the right person by phone or email in order to maintain our up to the minute database. Having a strategic partnership, with companies such as will help resolve this problem & others, such as new companies that enter the tourism industry around the world who can or could sell Canada, etc." In talking further Jim said, "this strategic partnership will assist both Canadascope and maintain communication with both the suppliers & the buyers, and thus grow both into more worldwide operations. Canadascope's mission is & always will be 'to put the selling & buying of Canadian tourism first.' It does not matter how big or small your budget or potential may be, or how many of your clients would consider Canada as a destination but by knowing more about Canada and its thousands of tourism products, it will add interest and clients."

About -- was founded in 1995 by three veterans of the travel directory publishing industry. Leveraging the experience & travel industry contacts they've garnered over two decades of publishing hard-copy directories for the travel community, they created the Web's first online directory of tours & vacations. Since then, the site has expanded to include tens of thousands of other travel providers & resources.

About Canadascope -- Canadascope is an all-Canadian publication offering a win-win situation for both sectors in the marketing chain. Tour operators and travel planners around the world can find detailed information relative to product planning and the ever-growing interest in Canada. Published four times a year & distributed to over 8000 tour operators/travel planners in the United States, Canada and around the world. It is also offered in its entirety in pdf format. View our most recent issues.

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