Diamond Estates Wines & Spirits Ltd.

Diamond Estates Wines & Spirits Ltd.

June 18, 2009 11:00 ET

Canadian Acting Legend Dan Aykroyd to Visit Montreal on Promotional Tour

- Aykroyd to host several public bottle signings promoting Dan Aykroyd Wines and Patron Tequila

MONTREAL, QUEBEC--(Marketwire - June 18, 2009) - Canadian acting legend Dan Aykroyd will visit Montreal on a wine and spirits promotional tour June 25-26, announced Murray Marshall, President and CEO of Diamond Estates Wines & Spirits Ltd, the award-winning wine and spirits agency that successfully produces and distributes Dan Aykroyd's Canadian wine.

According to Dan Aykroyd, "Montreal has a wonderfully rich food and wine culture with great restaurants, cabarets and nightclubs. I'm looking forward to meeting the people of Montreal, signing autographs and introducing my terrific Dan Aykroyd Discovery Series Canadian wines, and for them to experience the ultimate in tequila, Patron".

Dan Aykroyd Discovery Series Cabernet Merlot, which is one of the top selling VQA red wines in Canada, is a medium-bodied blend exhibiting a bouquet of dark and lightly peppered ripe fruits. The wine is gently barrel-aged in a combination of American and French oak barrels for eight months prior to bottling. The wine retails for $14.95 and is available in 168 stores throughout the province.

"This is a very promising wine in a category that has much to offer for wine enthusiasts in Quebec," said Sylvain Brizard, General Manager for Diamond Estates Wines & Spirits Quebec office.

With over 25,000 cases sold annually, Dan Aykroyd Wines have become a top selling celebrity wine in Canada. Additionally, the 2007 vintage of Dan Aykroyd Wines has won a number of wine awards nationally and internationally.

Aykroyd will visit the following SAQ stores where he will be hosting bottle signings open to the public:

Thursday, June 25, 2009

Time: 4 p.m. - 6 p.m.

Location: SAQ Selection

Address: 1690 Avenue Mont-Royal East

Friday, June 26, 2009

Time: 12 p.m. - 2 p.m.

Location: SAQ Selection

Address: 2313 St. Catharine West

Time: 3 p.m. - 5 p.m.

Location: SAQ Selection Fairview (Fairview Shopping Centre)

Address: 6815 Trans-Canada Highway

In his travels, Dan Aykroyd has uncovered some of the finest tasting wines each region has to offer. Inspired by the culture, passion and dedication for producing great wines, Dan has teamed up with some of his favourite winemakers to create a series of regionally inspired and modestly priced wines that represent the best of each terroir.

The Dan Aykroyd Discovery Series includes a Cabernet Shiraz, Pinot Noir, Chardonnay, Riesling, Sauvignon Blanc, Vidal Icewine and Cabernet Franc Icewine.

Diamond Estates Wines & Spirits produces, distributes and markets its wines nationally from its own Niagara wineries and vineyards including Dan Aykroyd Wines, 20 Bees Winery, EastDell Estates, Lakeview Cellars, De Sousa Wines and Birchwood Estate Wines.

Diamond Estates Wines & Spirits Ltd. is an award-winning wine and spirits distribution and marketing agency for various international brands across Canada. Since inception, the company has grown to become one of Canada's top agencies representing some of the most compelling beverage alcohol brands in today's marketplace. For more information about Dan Aykroyd wines, please visit www.DanAykroydWines.com - For more information about Diamond Estates Wines & Spirits, please visit www.diamondwines.com.

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