SOURCE: Canadian Blue Gold, Inc.

November 15, 2007 08:30 ET

Canadian Blue Gold, Inc. Announces Successful Contract Developments in Beijing, China

Company's Water Purification System Playing Important Role in Commercial Approach for That Region

ORLANDO, FL--(Marketwire - November 15, 2007) - Canadian Blue Gold, Inc. (PINKSHEETS: CBGC) announced today that representatives of the Company working in Beijing, China have completed opening negotiations for a major bottled water distribution contract. This agreement will place one of Canadian Blue Gold's state-of-the-art water purification systems in an established bottling plant in Beijing in order to produce and distribute bottled water products to the region.

After thorough market analysis conducted by Canadian Blue Gold's research and development team, management has concluded that the most viable and competitive, long-term business approach the Company could undertake in Asia is one that involves the establishment of three distinct products (or product groups). These products are all designed to capture a share of rapidly growing market segments in Beijing and other burgeoning municipalities in China.

The Company plans to develop and market three distinct bottled water products (product groups) in China:

1) A consumer brand of bottled drinking water. By utilizing its revolutionary purification technology, Canadian Blue Gold will produce a bottled water product in Beijing that will be branded, marketed and sold to the vast emerging middle class in that region. The brand name is being carefully designed currently in order to best connect with the fluid and continually evolving Chinese consumer base. This product will challenge the bottled water brands already established in China, including Danone, Dasani, and Nestle, for a share of the Country's burgeoning bottled water market. This product will be distributed and produced through a joint venture agreement with a Beijing-based company; further details on this arrangement will be made available as soon as possible;

2) High-end, private label drinking water: Canadian Blue Gold will begin exporting and marketing its high-end, private label spring water, which is sourced by the Company in the fresh springs of Northern Quebec, to the many hotels, restaurants and other outlets that comprise the growing leisure and hospitality industry in China. By targeting this particular segment of the economy, the company is able to sustain the cost of distributing its superior product sourced in Canada due to higher accepted pricing levels and increased profit margins, and;

3) A line of high-end, fortified and nutrition-oriented bottled water products: The Company intends to announce the launch of a line of fortified and/or nutrition-oriented bottled water products in the next few weeks. These higher-end water products will likely be produced in China by setting up the Company's proprietary augmentation systems within the same infrastructure as its popular consumer brand.

Management intends to provide more details on its initial agreement in Beijing, as well as on estimated quantities and revenues to the Company, as soon as these become available.

For more information on Canadian Blue Gold, please visit the Company's corporate website at: www.canadianbluegold.com, or contact investor relations at (800) 953-3350.

Forward-Looking Statements

Please be advised that statements made herein, other than historical data, constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, potential volatility in the company's stock price, increased competition, customer acceptance of new products and services offered by the company, and uncertainty of future revenue and profitability and fluctuations in its quarterly operating results. Please also be advised that the company's stock is not currently registered with the Securities and Exchange Commission.

Contact Information

  • Investor Information:
    Equiti-trend Advisors LLC
    (800) 953-3350 Toll-Free U.S. & Canada
    (858) 436-3350 Local or Intl.
    9:30 a.m. to 2 :30 p.m. EST daily