The Weather Network

The Weather Network
MétéoMédia

MétéoMédia

December 15, 2009 08:00 ET

Canadian Consumers Rank the Weather Network & Meteomedia's Weather Forecasts #1 in Canada

Independent Television Quality Survey (TVQ) shows Canadian consumers rank The Weather Network and MeteoMedia's forecasts ahead of conventional networks

OAKVILLE, ONTARIO--(Marketwire - Dec. 15, 2009) - For the eighth year in a row, Canadian consumers ranked television weather forecasts from The Weather Network as the best available in the country. The 2009 Television Quality Survey (TVQ), conducted by Canadian Media Research Inc., is an independent study that surveys consumer attitudes towards television programming.

According to the study, over 70% of Anglophone cable and satellite subscribers ranked The Weather Network as the "station with the best forecast", ahead of CTV, Global, CBC, A Channel and CP24. Nearly 79% of Francophone cable and satellite subscribers chose French language counter-part MeteoMedia as having the best weather forecasts, ahead of Radio-Canada, TVA, LCN, and RDI. This is the fourth year that MeteoMedia has been included in the study.

"This years TVQ survey results clearly demonstrate the value of our weather reporting to Canadian consumers," said Pierre Morrissette, Chairman and Chief Executive Officer of Pelmorex Media Inc., parent company of The Weather Network and MeteoMedia. "Our meteorologists and our entire team, understand how integral weather is to Canadians' lives, and we believe it is our responsibility to provide access to reliable, accurate and timely forecasting information 24 hours a day, across TV, online, mobile devices and newspapers."

The TVQ survey is a national survey designed and executed by Canadian Media Research Inc. The sample frame was provided by BBM Analytics, a subsidiary of BBM (Bureau of Measurement), using a Return-to-Sample (RTS) methodology. The 2009 TVQ Survey involved a sample of 1,542 Anglophone and Francophone respondents aged 18-plus. The survey has a margin of error of +/-2.6%, 19 times out of 20.

About The Weather Network and MeteoMedia

The Weather Network and its French counterpart, MeteoMedia, are among the most popular media brands in Canada. They are the undisputed leader of weather information services in Canada across all mediums including cable, satellite, online, mobile and newspapers. The specialty television networks are among the most widely distributed and frequently consulted television networks in Canada. The websites, theweathernetwork.com and meteomedia.com are among Canada's leading web services. All mobile carriers now distribute The Weather Network and MeteoMedia on their services. As the leading source of weather services in the commercial market, energy companies, municipalities, road services and numerous other commercial clients have their weather information needs met by The Weather Network and MeteoMedia. The growth of The Weather Network and MeteoMedia can be attributed to the continued focus and commitment put into providing the very best weather information to Canadians whose activities are dependent on weather

BACKGROUNDER

English Consumers Rank The Weather Network as #1 for 8th consecutive year

Canadians have consistently voted the forecasts provided by The Weather Network as the best on television. The latest study conducted in October & November 2009, revealed that over 70% of English speaking cable and satellite subscribers consider the television forecasts provided by the broadcaster are the best available.

Please note: To view the figure titled: "English Station with The Best Weather Forecasts," please visit the following link:

http://media3.marketwire.com/docs/English%20Station.pdf

MeteoMedia forecasts consistently voted the best

Overwhelmingly, nearly 79% of Francophone cable and satellite subscribers who were asked their opinion on the best television forecast chose MeteoMedia, the French language counterpart of The Weather Network. Included in the study for the fourth consecutive year, MeteoMedia has consistently ranked the best among Francophones.

Please note: To view the figure titled: "French Station with The Best Weather Forecasts," please visit the following link:

http://media3.marketwire.com/docs/French%20Station.pdf

Contact Information

  • The Weather Network
    Deanna Langton
    Public Relations Coordinator
    905-829-1159, ext. 1358
    dlangton@pelmorex.com