Afexa Life Sciences Inc.

Afexa Life Sciences Inc.

February 09, 2010 19:16 ET

Canadian Flag-Bearer and Right to Play Ambassador Clara Hughes Announces Medal Challenge: Every Medal Won for Canada Raises Funds for Children in Developing Countries

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Feb. 9, 2010) - Canadian flag-bearer Clara Hughes today challenged her teammates to win medals, to help raise money for the athlete-supported humanitarian organization - Right To Play: every medal won by the Canadian team at the upcoming Olympics will raise $1000 for the international charity.

"Every Canadian athlete that climbs onto that Podium will help a child living in a disadvantaged situation with a better chance at life," says Hughes. Afexa Life Sciences (TSX:FXA) - the makers of COLD-FX, and one of Clara's sponsors-has committed to making the donation to Right To Play for each medal Canada wins.

"I will never forget that feeling I got when I saw the change in a child from struggle to joy as a result of Right To Play's efforts," says Hughes. "I am excited to share this giving experience with my fellow athletes as they stand on the podium."

The humanitarian program, Right To Play, is championed by 350 athletes in 40 countries. In Canada it is supported by dozens of athletes including Wayne Gretzky, Adam Kreek, David Pelletier and Jamie Sale, Silken Laumann and Chantal Petitclerc.

Hughes and other athletes demonstrated their commitment and generosity to this charity in the days following the 2006 Olympics in Italy. After winning a medal, Hughes donated $10,000 of her own money to Right To Play. Afexa matched Hughes' donation.

"Right To Play is a powerful humanitarian organization which provides hope for children living in some of the world's most disadvantaged communities, and inspiration to many elite athletes competing at the highest level. We are proud to partner with Right To Play on the medal challenge," says Steve Wallace, Vice-President of Marketing for Afexa Life Sciences.

"I am thrilled to hear that Clara Hughes and COLD-FX are supporting Right To Play through this Medal Challenge. This partnership is an excellent example of how, through the power and reach of sport, children in some of the most disadvantaged places in the world will now benefit." says Johann Olav Koss, President and CEO, Right To Play.

About Right To Play

Right To Play is an international humanitarian organization that uses sport and play programs to improve health, develop life skills, and foster peace for children and communities in some of the most disadvantaged areas of the world. Right To Play builds local capacity by training community leaders as Coaches to deliver its programs in 23 countries affected by war, poverty, and disease in Africa, Asia, the Middle East and South America.

Founded in 2000, Right To Play is headquartered in Toronto, Canada and has national offices in Canada, Norway, the Netherlands, Switzerland, the United Kingdom, and the United States. The national offices raise funds, build awareness for Right To Play programs, and advocate for Sport for Development.

For regular updates on Right To Play activities, follow them on Twitter at or visit the website at

For more information on the COLD-FX Medal Challenge, visit

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