Safe Communities Canada

Safe Communities Canada

October 03, 2007 10:45 ET

Canadian Municipal Leaders Challenged to do More to Make Their Communities Safe Places in Canada to Live, Learn, Work and Play

TORONTO, ONTARIO--(Marketwire - Oct. 3, 2007) - At a ceremony at John Fisher Junior Public School to celebrate the first Safe Communities Canada Day, Paul Kells, Safe Communities Canada Founder issued a challenge to leaders of major municipalities across Canada to do more for community safety.

After releasing the results of the first National Report Card, which demonstrates major progress in many smaller communities across Canada, Kells noted "The path is clear. Avoidable injuries can be reduced and big city mayors could use a little more small town pride and leadership to get programmes and services implemented in their own communities."

Today, across the country, designated members of Safe Communities Canada will be celebrating Canada's first Safe Communities Canada Day with various ceremonies and activities including releasing individual community report card results, announcing the of volunteer and business Ambassador for Safety Award recipients and presenting numerous workshops, symposiums and displays, all celebrating the significant achievements the network has made in ten years.

Safe Communities Canada is a leader and an important part of a world-wide family of 115 safe communities working with the World Health Organization. Of the ten World Health Organization designated safe communities in North America, six are designated members of Safe Communities Canada, (Brockville, Calgary, Rainy River, Sault Ste. Marie, Wood Buffalo/Fort McMurray and Brampton). The National Report Card tells us that another 12 communities are in an excellent position to apply for the same designation.

"The national results released today demonstrate that Canadian communities remain international leaders in the implementation and growth of effective programmes, products and services allowing our children, grandparents, co-workers and neighbours to live in safer environments" Mr. Kells said. "The overall results paint a very positive picture of the capacity of designated safe communities across the country to make a difference. They are pragmatically engaged and they have a sense of pride and accomplishment" he added.

The impact on communities that make community safety a priority is demonstrated by the following examples from designated member communities over the course of the last year:

- Annapolis Valley, Nova Scotia, reported a 12.5% increase in the correct use of child seats.

- In Hamilton, Ontario, more than 10,000 youth participated in Cyclemania and the Bikes, Blades & Boards Program and more than $28,000 in certificates were redeemed for new bicycle helmets.

- In South Eastern Alberta, more than 2,700 children received Hallowe'en safety education.

- In Brockville, Ontario, 97% of residents stated they felt safe in their community; traffic enforcement increased by 18% and motor vehicle collisions were reduced by 7%.

- In Brampton, Ontario, more than 16,500 children learned about fire safety and injury prevention through the Risk Watch program in 22 schools.

- Between 1997 and 2006 more than 5,500 businesses in Ontario communities that participated in the Safe Communities Incentive Program reduced their claims costs and shared rebates of over $11 million form the Workplace Safety and Insurance Board.

- Over a two year period in Kamloops, British Columbia, there was an increase of 367% in stair use at the pedestrian/rail overpass after installation of point of choice signage.

- Since being launched on-line in June of 2004, over 136,000 young workers have participated in Safe Communities Canada's Passport to Safety Program.

The report indicates that ninety-seven per cent of the communities can demonstrate their efforts in mobilizing their community to become directly involved in programme and service delivery to promote safety and reduce injury. Over 5,000 people participated in safety programs in 25 designated safe communities in the past year. The report highlights that in the same time frame, volunteers contributed over 26,000 hours to the cause of injury prevention and safety promotion in Canada.

"The leadership demonstrated by thousands of individuals in neighbourhoods and communities right across Canada is a strong statement that the country should celebrate" Kells said. "The breadth, depth and cross-sectional membership of local Leadership Tables is nothing short of amazing with representatives from local government, public health, police, fire, business, emergency medical services, provincial employer compensation boards and health and safety training agencies. These people are driven by passion and demonstrate daily a level of care and commitment, for which we are all thankful."

Safe Communities Canada is a national charitable organization dedicated to helping communities build the capacity and resources they will need as they commit to coordinated, thoughtful and strategic programmes to reduce the pain of injury and death and promote a culture of safety in every community in the country.

Safe Communities Day - Events across Canada

British Columbia

Kamloops Thursday Oct 4th Thompson Rivers University Campus
Activity Centre, Terrace Room

Friday, Oct 5th Conference Kamloops Senior Village
Features speakers on Injury Prevention

Contact: Cathy Shether

Richmond Sunday Sept 30th Safety Day Event
11:00 a.m. - 3:00 p.m. Richmond Cultural Centre
New launch for Safe Communities Richmond

Contact:: Alex Lee
604.507.3619 cell: 604.786.6459


Central Alberta Wednesday Oct 3 Release of Community Report Card Results
Announce Safe Communities Canada
Ambassador for Safety Volunteer
and Business Awards Recipients

Contact: Karen Spruyt

Grand Prairie Wed Oct 3 Release of Community Report Card Results

Contact: Dauna Kulba

Slave Lake Wed Oct 3 Community Clean Up

Contact: Tim Horsman

Wood Buffalo Wednesday Oct 3 MacDonald Island Park Pavilion
Luncheon featuring Colleen Drul, Data
Analyst with Alberta Centre for Injury
Control and Research
Release of Community Report Card Results
Launch New Logo

Contact: Nancy Stammers


Humboldt Monday, Oct 13 Safety Banquet featuring Tim Vandenbrink
, a comedian with a strong fire
prevention message Presentations from
Safe Saskatchewan, Mosaic Potash and CN.

Contact: Collette Lessmeister

Prince Albert Wednesday Oct 3 Release of Community Report Card Results
Announce recipients of the Safe
Communities Canada Ambassador for Safety
Volunteer and Business Awards
Release of the new Senior Falls
Prevention Guide

Contact: Lyle Karasiuk


Brandon Wednesday, Oct 3 Release of Community Report Card Results
Announce recipients of the Safe
Communities Canada Ambassador for
Safety Volunteer and Business Awards
Educational and playground safety event
Launch New Logo

Contact: Sharon Young


Bay of Quinte - Great Belleville and Area

Lyn Knell

Brampton - Media Release - Results of National Report Card
WHO Designation

Brigitte Sayers

Brockville, Leeds and Grenville - Rail Safety focused media
conference at one of 5 level crossings in Brockville where $1M has
just been spent by Transport Canada, CN and the City of
Brockville to install "Pedestrian" Rail Crossing Barriers.
Results of the National Report and Announcements of the Safe
Communities Canada Ambassador for Safety Volunteer and
Business Awards.
Barry King

Bruce County - Pumpkinfest in Saugeen Shores - October 6 & 7
Media Release - releasing results of report card and
Ambassador for Safety Volunteer and Business

Darlene Noble

Chatham - After completing a community "Injury Prevention Priority
Setting" exercise the Spring of 2007, our Chatham-Kent
Safe Communities committee is now in the process of
developing a new business plan for 2007-2008. Injury
Prevention priorities for our new business plan includes:
Implementing SCIP Workplaces programs (with a focus
on Agricultural Workplaces/Farms), obtaining World
Health Organization (WHO) designation and producing a
Community Injury Prevention Program Resource Manual.
Kathy Tomecek
519- 352-7270 ext. 2457

Dryden - Media Release

Barb Roussin

Eliot Lake - Safety Event at Local Mall, Media Release
Jacquelyn McKnight

Hamilton - Media Release - featuring new helmet program
Kim Sloboda

Hill Country - Media release of report card, new logo, walk-a-thon,
sticker on cars

Sue Snider

Kenora - Press conference, release report card results, launch new
logo, banners on city vehicles and community partners

Warren Brinkman

Ottawa - Media release - featuring Workplace Safety

Jessica Hacker

Pickering/Ajax - October 4th - Paul Kells is speaking at Donald A
Wilson School - 300 students will be present
Paul Kells will be presenting an award to The
Durham District School Board at an IAPA

Jim McKinnon

Rainy River - Releasing the National Report Results

Grace Silander
807-274-3266 Ext. 4120

Sarnia - Media Release focusing on Workplace Safety
Diane Sparling

Sault Ste. Marie - Luncheon with Safety Partners, Media Release
Kim Seabrook

Sudbury - Hosting First Youth Expo on Safety
Keynote speaker Candace Carnahan - who at the age of
21 lost her left leg below the knee while working at a
summer job during her third year of University.
Media Release the results of our local report card

Tony Ingram
705-521-8324 ext. 224

The Grand - Cambridge, Guelph, Kitchener, Waterloo
- Media Release

Nadira Paul

Thunder Bay - Media Release

Alice Bellavance

Welland - Mayor Proclamation, Flag hanging Bill Auchterloine

Nova Scotia

Halifax - October 3rd, Safety display, barbecue/cake, releasing new
logo Halifax Regional Municipality Safe Communities is
hosting an awareness day at the Halifax Grand Parade from
11:30 -1:30. Various Safety organizations will be there with
displays, there will be a BBQ, cake, door prizes and give-
aways; the Mayor will unveil our new look and we will have
music by the Sons of Maxwell.
Jeanette MacKay

South Shore - Annual General Meeting, Media Release

Paul Fynes


Whitehorse - Media Release - National Report Card

Rob McClure

National Report Card

2007 Highlights

1.0 Introduction

Safe Communities Canada developed the National Report Card Survey in early 2007. Six Safe Communities across the country pilot tested the survey in April 2007. Safe Communities Canada officially launched and distributed the survey among its designated safe communities in June 2007. During July and August of 2007, the data was analyzed and compiled in the National Report Card and individual Report Cards for each community that completed the survey.

This report profiles the findings from the Safe Communities Canada National Report Card Survey 2007.

- This profile report is based on the data gathered from the Safe Community Leadership Tables across Canada.

- This profile report contains information on the progress of member communities acquiring the Attributes of Canadian Safe Communities.

- The intention of the survey is to measure the function level and activity of designated safe communities across Canada.

- The survey is not designed to assess or address injury rates among designated safe communities across Canada.

- This information is presented using graphs and tables.

- Please refer to the National Report Card for details.

The overall results paint a very positive picture of the designated safe communities and their Leadership Tables across the country. The results indicate that communities and their Leadership Tables are pragmatically engaged, and that they have a sense of pride and accomplishment. The communities and their Leadership Tables are demonstrate that they are passionate and committed to increasing safety and reducing the rates of injury in their communities.

1.1 Survey Highlights

1) Sixty-nine percent of the respondents estimated that over 5,000 people participated in the safety programmes and activity in these safe communities.

2) Ninety-seven percent of the communities can demonstrate their efforts in mobilizing their community.

3) Thirty-one of the respondents scored 70% or better on the Safe Communities Canada Attributes while eight of respondents have a perfect Safe Community Canada Attribute score.

4) In the past year, volunteers contributed 26,274 hours to the cause of injury prevention and safety promotion in Canada.

5) Fifty percent of the Leadership Tables function with less than $25,000 annual budget.

6) Ninety-two percent of the communities consider and include the Social Determinants of Health when conducting their priority assessment.

The Attributes of Canadian Safe Communities:

The following percentages represent the communities which have demonstrated that they have acquired the specified attribute by scoring 100% on the survey:

Leadership 31%(i)

Priority Setting 69%

Sustainability 61%

Community Engagement 97%

(i)(It should be noted that while many Leadership Tables have large and diverse memberships, new scoring is based only on participation of 5 particular key stakeholders)

The Attribute of Leadership

As most Canadian Safe Communities demonstrate that they have widely representative and deeply committed membership at their Leadership Tables, it is fair to conclude that the two themes of our movement-reducing injury and promoting safety-- are deeply embedded in communities. This also helps to explain the 97% score on the Attribute of Community Engagement.

The Attribute of Priority Setting

Seventy-five percent of the respondent's have either championed programmes or are planning programmes that match their safety priority areas. The top three social determinants of health considered when conducting priority assessment are physical environment, employment and working conditions, and education and literacy.

The Attribute of Sustainability

Fifty percent of the Leadership Tables have an operating budget of less than $25,000. All communities combined indicated 502 volunteers sit at their Safe Communities Leadership Table, with an average of 14 volunteers per community; an estimated 1,212 volunteers who gave their time in the last twelve months, with an average of 35 volunteers per community; and an estimated 26,274 volunteer hours in the last twelve months, with an average of 150 volunteer hours per community.

The Attribute of Community Engagement

The most common activity undertaken by a member of the Safe Community Leadership Table to engage the community in its priorities is distributed materials and information at community safety partner events and presentations to community organizations. Fifty-four percent of the respondents deem their Safe Community Leadership Table as growing and sixty-nine percent of the respondents estimated 200+ people participated in the safety programmes and activities developed and or championed by their Safe Community Leadership Table.

2.0 Conclusion

This has been a successful evaluation. Safe communities Canada now has benchmarks for 2007 that can be used as a measuring point for future success, progress and monitoring. The strengths of communities are many and they have been clearly identified. Safe Communities Canada has many opportunities to provide support or direction for those areas that have been identified as challenges.

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