SOURCE: Dixie Lee Industries

December 18, 2007 08:04 ET

Canadians Click With Spicier Chick

DALLAS, TX--(Marketwire - December 18, 2007) - Dixie Lee International Industries, Inc. (PINKSHEETS: DLII), parent company of the 40 year old "Dixie Lee" brand name, with more than 80 franchised restaurants open, announced today that its product development team has created a new spicier chicken menu to meet the demand of changing consumer eating habits.

Mr. Noele Murano, New Product Development Co-ordinator for Dixie Lee Chicken & Seafood, has announced that a new line of chicken has been developed to meet the growing demand of the consumer's changing eating habits. Consumers continue to embrace and crave new, spicier tastes in foods, including chicken. This can be seen with the fast acceptance of spicier chicken recipes coming from Mexico and Central and South America, as well as Southeast Asian curried chicken.

The new line of Dixie Lee chicken will have a spicier taste profile but will still have the tenderness and texture of the "original" Dixie Lee chicken. The new spicier chicken has been consumer tested in Canada with very positive results. The spicy chicken will be rolled out to all Dixie Lee units in early January and will be promoted with a new marketing campaign to support the new product launch; perhaps "Dixie Lee's Clickin' with Spicy Chicken." Fortunately, the "official" campaign name hasn't been revealed yet.

About Dixie Lee

The Dixie Lee brand name started with the opening of the first Dixie Lee Chicken & Seafood restaurant in 1964 in Belleville, Ontario Canada. Building on an old Louisiana chicken recipe, the Dixie Lee name has grown to include subsidiary and affiliated companies accounting for more than 80 branded restaurants open and more than 20 in development. Dixie Lee restaurant concepts include full service, fast casual and take-out. Dixie Lee International Industries, Inc. (PINKSHEETS: DLII) is currently developing its newest franchised concept, the classic "Dixie Lee Diner," a 60 to 80 seat stainless steel diner reminiscent of the nostalgic 1940s and 1950s family diners featuring breakfast, lunch and dinner. Dixie Lee International Industries, Inc. is expanding through both corporate-owned and franchised restaurant development throughout North America and abroad.

Forward-looking statements in this release are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to certain risks, and uncertainties and actual results could differ from those discussed. This material is information only and is not an offer or solicitation to buy or sell the securities.