WirelessWave

WirelessWave

December 21, 2009 09:00 ET

Canadians Share 'Breaking Up' Stories

WirelessWave announces 'You're Breaking Up' mobile phone contest winners

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Dec. 21, 2009) - With over 1,700 voters narrowing down their top ten favourites at the beginning of the month, WirelessWave, a national mobile phone retailer (www.wirelesswave.ca), officially announced the winners of the You're Breaking Up online contest today. For the past 3 months, WirelessWave has been on a mission to find the best 'Breaking Up' stories as Canadians submitted 30-second songs or videos telling stories of angst, suffering and fleeting passion of the short lived love affair with their mobile phones.

"We launched the contest to build on the Love the Phone campaign to find out how Canadians felt about their up and down relationships with their mobile phones and were entertained and impressed by the creativity and the quality of entries," said Cary Skidmore, VP of Marketing, Glentel. "The evident emotional attachment people have to their phones is amazing. It was a tough call to pick just one winner in each category."

Winners received a trip to the 2010 Sundance Festival, a trip to the South by Southwest Music Festival for the best video and song respectively. A $2,500 scholarship was also awarded to the best entry from York University for their outstanding participation in the contest. Here is the list of winners:

- Best song: I'll Never Love Another Phone, Aedan Hoar

- Best video: Self-Denial, Monica Sass

- York Scholarship: Don't You Cry, Couzyn van Heuvelen

The contest was based on WirelessWave's Love the Phone campaign which stemmed from the key insight that mobile phones have become an extension of our lives - and the relationship almost parallels a love affair starting with excitement and passion, followed by envy and ultimately boredom. Launched in September, the contest was first opened to York University Media and Art students and Vancouver Film School students so they could provide their creative expression and was then opened to all Canadians through to November.

For more information about the contest, or to watch or listen to the winning submissions, please visit www.lovethephone.com.

About Glentel

Glentel (TSX:GLN) is a leading provider of innovative and reliable telecommunications services and solutions in Canada and the United States. Founded in 1963 and headquartered in Burnaby, B.C., Glentel comprises two operating divisions - Retail and Business - that service thousands of consumers and commercial telecommunications customers. To its business and government customers, Glentel offers wireless engineering and service, rental equipment, satellite and terrestrial network systems, tower sites, and wireless asset monitoring. Together with its divisions, the company boasts more than 250 locations across Canada located in retail malls, Costco Wholesale stores, and business centers. As the largest multi-carrier mobile phone retailer in Canada, it offers consumers a choice of network carrier and wireless device or phone. Glentel operates its business under the trading names Glentel Wireless, WirelessWave, The Telephone Booth (Tbooth and la cabine T) and WIRELESS etc. www.glentel.com

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