January 02, 2008 09:20 ET

Canadians wait for official snow results

Official results will be posted on at 9am on Thursday Jan 3rd

Attention: Assignment Editor, Lifestyle Editor, News Editor, Travel/Tourism Editor, Transportation Editor TORONTO/ON, JANUARY/02/2008/ FOR IMMEDIATE RELEASE--(Marketwire - Jan. 2, 2008) - In the largest ever travel promotion in Canada, consumers are waiting to hear if it indeed snowed 5 inches on January 1st. If so, tens of thousands of Canadians, who booked their qualifying winter vacations with itravel2000 will get their trips for free! "Consumers are going crazy in anticipation and they're flooding our call centre in Mississauga with inquiries" states Jonathan Carroll President, itravel2000, "they want to know the official results just as much as we do. We'll have to wait for EarthStat to verify the snow fall amounts reported by Environment Canada to officially announce the results of our Let it Snow offer. The official results will be posted on at 9am (EST) on Thursday January 3rd."

In the Let it Snow promotion, Canadian consumers who booked their qualifying vacation with itravel2000 qualified based upon where they live in Canada and there are four snow measurement points across Canada: Calgary, Toronto, Montreal and Halifax.
If it snowed more than 5 inches on January 1st, 2008, consumers will be reimbursed for the retail price of their package vacation, flight or hotel upon their return. To be eligible, Canadians had to have booked their qualifying package vacations, hotel or flight by midnight December 7th, 2007 for departures up to April 30, 2008.

The 'Let it Snow' & 'Let it Snow Mexico' programs are covered by WeatherBill, the world's only online weather risk management service that allows business to protect revenues from the effects of bad weather. itravel2000 has taken out the largest single-day weather coverage in history. WeatherBill's significant risk capacity and simple, automated service for managing weather risk and promotions made them the perfect partner given the large scale of the 'Let it Snow' program.

About itravel2000
travel2000 is Canada's largest independent travel company and operates one of Canada's busy travel web portals which is supported by over 100 sales agents in their call centers located in Mississauga Ontario and Montreal Quebec. Itravel2000 is a division of TravelzestPLC.
/For further information: Brad Miron
V.P. Marketing and Strategic Partnerships - itravel2000
In Canada 905 238 3399 ext 2029

Contact Information

  • Brad Miron, V.P. Marketing and Strategic Partnerships - itravel2000, itravel2000
    Primary Phone: 519-835-9610
    Secondary Phone: 905-238-3399 ext. 2029