CANOE.CA

CANOE.CA
Yahoo! Canada

Yahoo! Canada

January 15, 2008 10:32 ET

Canoe.ca and Yahoo! Canada Announce Strategic Alliance to Enhance Canadians' Internet Experience

TORONTO, CANADA--(Marketwire - Jan. 15, 2008) - Canoe.ca and Yahoo! Canada, two of Canada's leading Internet destinations, today announced a strategic alliance that will improve the online experience of over 18 million Canadians - which represents almost 80% of Canada's monthly online population - by teaming up Yahoo!'s industry-leading search functionality and Canoe's extensive Canadian content.

As a result of the alliance, Canoe.ca and SUN Media will provide Yahoo! Canada with Canadian content in English and French, in addition to the extensive Canoe.ca classified services leveraging SUN Media's 300 daily and weekly holdings. In return, Yahoo! Canada will provide the Canoe.ca and SUN Media online holdings with the Yahoo! search engine to enhance their sites' search functionality and give Canoe.ca content and classified services broader exposure across Canada.

"It's a natural fit for both our organizations," said Kerry Munro, General Manager, Yahoo! Canada. "Canoe.ca & SUN Media are recognized as leading providers of online Canadian content, and this alliance will provide Yahoo! Canada users with even more riveting and comprehensive information on topics that matter to Canadians while further extending our search tools and technology to more Canadians via the Canoe.ca network."

"Through this alliance, we are pleased to be offering Yahoo!'s leading-edge search engine to Canoe.ca users, which will in turn make our comprehensive Canadian content easier to search and more accessible," said Patrick Lauzon, Executive Vice President of Canoe.ca. "By co-branding and sharing our mutual expertise, Canoe.ca and Yahoo! Canada will now be able to offer Canadian advertisers and Internet users an online experience more optimized than ever before."

Effective today, Canadians will now be able to take advantage of the Yahoo! search functionality when they visit Canoe.ca or access classifieds powered by vitevitevite.ca on Yahoo! Quebec or classifiedextra.ca on Yahoo! Canada. The integration of Canoe.ca content and other classified services into Yahoo! Canada and Yahoo! Quebec is slated for completion by the end of the first quarter of 2008, and will include Personals powered by Reseaucontact.com, Autos powered by Autonet.ca and Real Estate powered by Micasa.ca.

About Canoe.ca

A subsidiary of Quebecor Media, Canoe.ca is a leading local and national interactive media provider of news, entertainment and services, helping to inform and connect Canadians. The Canoe Network attracts over 8.8 million monthly visitors and includes Canoe.ca, top information verticals like Cnews, Slam!, Jam! and Lifewise, as well as the Sun Media newspaper sites. Canoe.ca also offers online services in the fields of employment and continuing education (jobboom.com), housing (micasa.ca), automobiles (autonet.ca), personals (reseaucontact.com), social networks (space.canoe.ca), classified ads (classifiedextra.ca) and advertising solutions (canoeklix.ca).

About Yahoo! Canada

Yahoo! Canada Co. is a leading Internet destination with 16-million unique Canadian visitors each month that provides online products and services to meet the needs of Canadians and offers a range of tools and marketing solutions for businesses to connect with Internet users. Yahoo! Canada services Canadians in both English and in French through its sites, www.yahoo.ca and http://francais.yahoo.ca. Yahoo! Canada is headquartered in Toronto, Ontario.

Contact Information

  • Yahoo! Canada
    Clive Hobson
    416-848-6184
    or
    Canoe.ca
    Simon Rivard
    514-504-2787