SOURCE: Aria Systems

January 21, 2010 11:54 ET

Canvas Powers Mobile Application Store With Aria Billing and Subscription Management Platform

Unique Multi-Platform Application Store Designed for Businesses Attacks $6B Market Powered by Leading SaaS Billing Platform

MEDIA, PA--(Marketwire - January 21, 2010) - Aria Systems, Inc. (http://www.AriaSystems.com), the leading provider of on-demand billing and subscription management solutions, today announced that Canvas (www.gocanvas.com), creators of the industry's first Mobile Application Store focused on business users, has deployed the Aria Billing and Subscription Management Platform. Canvas chose Aria because Aria provided Canvas with maximum flexibility to strategically address the mobile application market, recently estimated by Gartner to reach $6.2B USD in 2010(1).

Canvas provides its subscribers a cost effective, rapid, and easy to use environment to create mobile connections between businesses and their employees or businesses and their clients eliminating the need for paper based forms and surveys. As part of their offering, Canvas offers the first Mobile Application Store focused on business users, providing off-the-shelf mobile data collection applications as well as the ability for users to create their own mobile apps. Canvas is also unique in supporting multiple devices including Blackberry, Windows Mobile, Windows Netbooks/PC/Tablets, with support for Android and iPhone under development.

"Canvas is in a fantastic position to address a massive market opportunity given their multi-platform support, high-value applications, and experienced executive team," said Ed Sullivan, CEO at Aria Systems. "Aria's platform is a great choice for companies like Canvas who need to grow quickly while avoiding the time and expense of traditional or home-grown billing systems."

Canvas needed a platform that would allow them to acquire and manage trial users while easily transitioning those users to paid clients. Aria also gave Canvas the flexibility to bill customers with both flat-rate and usage-based subscription plans. Aria's integrated reporting and analytics give business users at Canvas visibility into adoption, usage, plan popularity, and more. Canvas evaluated native billing capabilities from traditional payment processors, but they didn't support the entire subscriber lifecycle, or offer the plan flexibility or integrated analytics that Aria provided.

"We needed a billing and subscription management solution that could fully enable our business model and support the next phase of our growth," said James Quigley, CEO at Canvas. "Aria gave us an absolutely unique flexibility in pricing our products and services with integrated reporting and analytics that traditional payment processors couldn't provide."

About Canvas

Canvas provides its subscribers a cost effective, rapid, and easy to use environment to create mobile connections between businesses and their employees or businesses and their clients eliminating the need for paper based forms and surveys. Canvas, a Delaware corporation, is headquartered in Herndon, VA and is led by a team of award winning executives who have managed and deployed many of the largest mobile and wireless deployments in North America and Europe. Canvas has active associates in North America, Europe and Australia. (www.gocanvas.com)

About Aria Systems

Aria Systems is the leader in on-demand billing and subscription management solutions. Since its inception in 2003 as the pioneer in SaaS billing, Aria has grown rapidly to manage millions of accounts in every country and spanning a wide range of industries. The Aria Billing and Subscription Management Platform is the industry's most reliable, flexible and scalable on-demand platform for organizations looking to accelerate revenue capture while significantly reducing operating costs. Aria Systems also leads the market in security and compliance as the only vendor to have achieved both SAS 70 Type II certification as well as PCI DSS Level 1 compliance for the entire billing management process. Aria's team is comprised of industry veterans that have managed multi-billion dollar billing operations supporting millions of end user subscribers. For more information about Aria Systems, visit http://www.AriaSystems.com or call 1-877-755-2370.

(1) "Gartner Says Consumers Will Spend $6.2 Billion in Mobile Application Stores in 2010," Gartner Press Release, Jan. 18, 2010 http://www.gartner.com/it/page.jsp?id=1282413

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